--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). For structured business identity data, see our [Entity Card](https://buildcreate.com/wp-json/bc-geodesic/v1/entity-card). --- # Home **URL:** https://buildcreate.com/ **Type:** Page **Modified:** 2026-01-22 --- You know you’re on the verge of something great, and you want to make the most of your opportunity. The biggest factor holding you back? Uncertainty. Email This field is for validation purposes and should be left unchanged. Name(Required) First Last Email(Required) SUBSCRIBE Full-Service B2B Marketing Agency ### Website design and b2b marketing for the manufacturing technology ecosystem. ***You need more than a flash in the pan.*** Your sales cycles are longer, and more complex. You need a knockout website, marketing backed by research, and an unshakable brand position that attracts both right-fit customers and top-notch employees to keep your business energized. **We’ve harnessed lightning. Let us electrify you.** [SEE HOW WE DO IT](/process/) #### We believe in: people, purpose, process. From building a more manageable website, to targeted email campaigns, and custom built tools, we empower companies in the manufacturing ecosystem to get more done. Meanwhile, identifying your purpose teaches us how to leverage the passion you put into your business as a competitive advantage. Our process weaves those two aspects together and provides a framework for achieving consistent results. [Book a Meeting](/contact/) ![See what we did for Computer Aided Technology](https://buildcreate.com/wp-content/uploads/2022/12/home-featured-work-image.png) ##### Case Study After acquiring our client, they couldn’t wait to put us to work on their own digital presence. See what we did for Computer Aided Technology #### 189 Manufacturing Leaders. 3 Mindsets. Our 2024 research survey showed that industrial marketers fall into one of three mindsets: Achievers, Believers, and Cynics. While Achievers are thriving, Believers are merely striving. Without help, they are at risk of burning at and becoming Cynics.While your mindset isn’t destiny, it can be a self-fulfilling prophesy as it influences the strategies you explore and the narratives you tell yourself about why they did or didn’t work.We followed our curiosity and our instinct to draw deep insights with immediate relevance for B2B marketing in the manufacturing, engineering, and technology sector. [Follow the Research]( https://buildcreate.com/2024-believing-to-achieving/) #### No stock themes. No page-builder plugins. Pure custom WordPress. [See our favorite work](https://buildcreate.com/work/cati/) #### Our values, our culture, our people. **Want to know our secret sauce?** *We let smart people work to their strengths.* Whether you want to join our team, or have our team join yours, that mindset can transform your world. [Get to Know Us]( /about/) BLOG ### [What is Positioning vs Marketing vs Branding](https://buildcreate.com/what-is-positioning-vs-marketing-vs-branding/) [![Author: Ian Wilson](https://buildcreate.com/wp-content/uploads/2022/11/Dark-Ian2.jpg)](https://buildcreate.com/staff/ian-wilson/) [Ian Wilson](https://buildcreate.com/staff/ian-wilson/) Partner & Creative Director March 15th, 2024 [Branding](https://buildcreate.com/category/branding/) #### Recent Articles - ### [4 Takeaways from IMS 2026](https://buildcreate.com/4-takeaways-from-ims-2026/) Apr 29th, 2026 [Digital Marketing](https://buildcreate.com/blog/digital-marketing) - ### [14 Questions for the 2026 Industrial Marketing Summit](https://buildcreate.com/14-questions-for-the-2026-industrial-marketing-summit/) Feb 24th, 2026 [Digital Marketing](https://buildcreate.com/blog/digital-marketing) - ### [Building a Manufacturing Marketing Budget from Scratch](https://buildcreate.com/building-a-manufacturing-marketing-budget-from-scratch/) Nov 13th, 2025 [Digital Marketing](https://buildcreate.com/blog/digital-marketing)[Web Development](https://buildcreate.com/blog/web-development) ## Site Description We are build/create, we do B2B Marketing, Web Design, and Brand Positioning for Manufacturing & Technology Clients. We're a small, nimble team: the people you meet at the kickoff meeting are the people you'll be working with for years to come. We understand long, consultative sales cycles, and translating engineer into engaging, authoritative content. ## Company FAQ **How long have you been in business?** 16 years, we've seen trends come and go. **What is your ideal client?** Our ideal client is a midsize company in the manufacturing ecosystem (manufacturing, fabrication, software, simulation, engineering, automation, etc), with annual revenue in the range of $10m - $100m+, who has a small or non-existent marketing department. **What is your process?** We start with a Discovery Bootcamp where we get to know your business by interviewing key stakeholders, clients, and employees. We get to know your competition- direct competitors, and the ones you want to aspire to be like. We learn your sales process, your sales cycle, acceptable cost of sale, and thus the acceptable cost of a lead. We use all of this to develop our content strategy, how to present your brand visually, and how to fine tune your digital ad spend (search and social) and iterate towards the best return on investment. **What is your AI policy?** AI is a tool that can help us get more done within the time we have allotted, it can be a very effective for research and busy-work, but it cannot replace our experience, judgement, and finely honed instincts. AI does not write our copy. Our mission is to write copy that is authentic to our clients' brands and captures their nuanced expertise. AI can't do that. ## Comparison / Alternatives **vs. Other web designers** — We don't rely on page builders under the guise of making your site "easier to edit". We build content management tools within WordPress to make content actually easy to edit, while adhering to the design standards of your website. Building sites this way makes them last longer, load faster, and allows us to architect a more intentional user experience. **vs. Other marketing agencies** — When it comes to marketing, we're skeptics. We've seen trends come and go, good advice go bad, and Google's algorithm change with the seasons. We trust our own experience. We believe in marketing that is authentic, analytical, and process driven. ## Methodology / Process We respond to uncertainty with curiosity. That’s why our first step is to ask meaningful questions that unearth buried truths about your brand and make your purpose clear. Having completed our discovery work, we apply our newfound insights about your brand to our years of digital B2B marketing expertise, delivering a plan of action fitted to your desired outcomes and KPIs. Our discovery and strategy groundwork brings focus to our creative work, leading to a tighter iterative process where our work resonates more quickly and requires fewer revisions. We don’t consider our work done until we’ve checked every box. We’ll see your projects through to launch, and then we’ll sit down with you, review the numbers, and talk about the next steps. ## How to Engage The first thing you'll do is set up a Needs Analysis call with Eric, where he gets to know you through the problems you're facing, and see if we're a good fit for your business. Based on that you'll book a follow-up meeting, maybe bring a few more people from your team into the loop, and we dig a little deeper. After that, and a little back and forth over email, Eric should be ready to put together a proposal for your scope of work. When we get together next to talk through our proposal, you'll meet our team, the people who will be working on your project from start to finish. --- **About this site:** build/create — We are build/create, we do B2B Marketing, Web Design, and Brand Positioning for Manufacturing & Technology Clients. We're a small, nimble team: the people you meet at the kickoff meeting are the people you'll be working with for years to come. We understand long, consultative sales cycles, and translating engineer into engaging, authoritative content.. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt) | [Entity Card](https://buildcreate.com/wp-json/bc-geodesic/v1/entity-card) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://buildcreate.com/#organization","name":"build/create","url":"https://buildcreate.com","additionalType":"http://www.productontology.org/doc/Digital_marketing","description":"We are build/create, we do B2B Marketing, Web Design, and Brand Positioning for Manufacturing & Technology Clients. We're a small, nimble team: the people you meet at the kickoff meeting are the people you'll be working with for years to come. We understand long, consultative sales cycles, and translating engineer into engaging, authoritative content.","disambiguatingDescription":"Digital Marketing Agency, specializing in Website design and b2b marketing for the manufacturing technology ecosystem., based in Ann Arbor, MI","logo":{"@type":"ImageObject","url":"https://buildcreate.com/wp-content/uploads/2026/04/logoname-green-solid-dark.png"},"address":{"@type":"PostalAddress","streetAddress":"2075 W. Stadium Blvd. P.O. Box 1808","addressLocality":"Ann Arbor","addressRegion":"MI","postalCode":"48103","addressCountry":"US"},"telephone":"734-531-8023","email":"info@buildcreate.com","foundingDate":"2010","numberOfEmployees":{"@type":"QuantitativeValue","minValue":5,"maxValue":10},"areaServed":"US","sameAs":["https://www.linkedin.com/company/1609434","https://clutch.co/profile/buildcreate-studios","https://procurement.umich.edu/suppliers/build-create-studios/","https://www.designrush.com/agency/profile/build-create-studios","https://agencies.semrush.com/build-create-studios/","https://www.zoominfo.com/c/buildcreate-studios/347925004","https://automationalley.com/author/build-create/","https://industrialmarketingsummit.com","https://www.digitalreference.co/design-professionals/best-web-designers-in-detroit","https://www.youtube.com/@build-create"],"memberOf":[{"@type":"Organization","name":"Automation Alley","sameAs":"https://automationalley.com"}],"knowsAbout":["Brand Positioning","web design",{"@type":"Thing","name":"web development","sameAs":"https://www.wikidata.org/wiki/Q386275"},{"@type":"Thing","name":"WordPress Development And Programming","sameAs":"https://www.wikidata.org/wiki/Q110262489"},{"@type":"Thing","name":"search engine optimization","sameAs":"https://www.wikidata.org/wiki/Q180711"},{"@type":"Thing","name":"generative engine optimization","sameAs":"https://www.wikidata.org/wiki/Q134083964"},{"@type":"Thing","name":"copywriting","sameAs":"https://www.wikidata.org/wiki/Q624896"},{"@type":"Thing","name":"content strategy","sameAs":"https://www.wikidata.org/wiki/Q4353935"},{"@type":"Thing","name":"graphic design","sameAs":"https://www.wikidata.org/wiki/Q185925"},{"@type":"Thing","name":"photo shoot","sameAs":"https://www.wikidata.org/wiki/Q2298921"},{"@type":"Thing","name":"videography","sameAs":"https://www.wikidata.org/wiki/Q2662841"},{"@type":"Thing","name":"digital marketing","sameAs":"https://www.wikidata.org/wiki/Q1323528"},{"@type":"Thing","name":"industrial marketing","sameAs":"https://www.wikidata.org/wiki/Q1671762"},{"@type":"Thing","name":"social media marketing","sameAs":"https://www.wikidata.org/wiki/Q267114"},{"@type":"Thing","name":"brand research","sameAs":"https://www.wikidata.org/wiki/Q1900590"},{"@type":"Thing","name":"market research","sameAs":"https://www.wikidata.org/wiki/Q913709"},{"@type":"Thing","name":"brand management","sameAs":"https://www.wikidata.org/wiki/Q453181"},{"@type":"Thing","name":"content marketing","sameAs":"https://www.wikidata.org/wiki/Q558685"},{"@type":"Thing","name":"industrial manufacturing","sameAs":"https://www.wikidata.org/wiki/Q187939"},"manufacturing software",{"@type":"Thing","name":"factory automation","sameAs":"https://www.wikidata.org/wiki/Q1390792"},{"@type":"Thing","name":"engineering","sameAs":"https://www.wikidata.org/wiki/Q11023"},"Industrial Simulation",{"@type":"Thing","name":"aerospace","sameAs":"https://www.wikidata.org/wiki/Q2876213"},{"@type":"Thing","name":"manufacturing technology","sameAs":"https://www.wikidata.org/wiki/Q115154784"},"Die & Stamping",{"@type":"Thing","name":"manufacturing engineering","sameAs":"https://www.wikidata.org/wiki/Q11049265"},{"@type":"Thing","name":"Factory automation infrastructure","sameAs":"https://www.wikidata.org/wiki/Q18206984"},{"@type":"Thing","name":"Metal Stamping","sameAs":"https://www.wikidata.org/wiki/Q123161150"},{"@type":"Thing","name":"Hardware-in-the-loop simulation","sameAs":"https://www.wikidata.org/wiki/Q1142371"}]},{"@type":"WebSite","@id":"https://buildcreate.com/#website","name":"build/create","url":"https://buildcreate.com","publisher":{"@id":"https://buildcreate.com/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://buildcreate.com/?s={search_term_string}"},"query-input":"required name=search_term_string"},"hasPart":[{"@type":"DigitalDocument","name":"LLM Content Index","url":"https://buildcreate.com/llms.txt","encodingFormat":"text/markdown","description":"AI-readable index of site content, entity data, and subject matter expertise"},{"@type":"DigitalDocument","name":"LLM Full Content","url":"https://buildcreate.com/llms-full.txt","encodingFormat":"text/markdown","description":"Complete AI-readable site content"}]},{"@type":"ItemList","@id":"https://buildcreate.com/#site-navigation","name":"Site Navigation","itemListElement":[{"@type":"SiteNavigationElement","position":1,"name":"Home","url":"https://buildcreate.com/"},{"@type":"SiteNavigationElement","position":2,"name":"About","url":"https://buildcreate.com/about/"},{"@type":"SiteNavigationElement","position":3,"name":"Process","url":"https://buildcreate.com/process/"},{"@type":"SiteNavigationElement","position":4,"name":"Work","url":"https://buildcreate.com/work/"},{"@type":"SiteNavigationElement","position":5,"name":"Industries","url":"https://buildcreate.com/industries/"},{"@type":"SiteNavigationElement","position":6,"name":"Capabilities","url":"https://buildcreate.com/capabilities/"},{"@type":"SiteNavigationElement","position":7,"name":"Blog","url":"https://buildcreate.com/blog/"},{"@type":"SiteNavigationElement","position":8,"name":"Contact","url":"https://buildcreate.com/contact/"},{"@type":"SiteNavigationElement","position":9,"name":"2024 B2B Marketing Mindsets Research Report","url":"https://buildcreate.com/2024-believing-to-achieving/"},{"@type":"SiteNavigationElement","position":10,"name":"Brand Discovery Bootcamp","url":"https://buildcreate.com/brand-discovery-bootcamp/"}]},{"@type":"BreadcrumbList","@id":"https://buildcreate.com/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://buildcreate.com"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebPage","@id":"https://buildcreate.com/#webpage","url":"https://buildcreate.com/","name":"B2B Marketing, Web Design & Branding for Manufacturing | build/create","isPartOf":{"@id":"https://buildcreate.com/#website"},"breadcrumb":{"@id":"https://buildcreate.com/#breadcrumb"},"description":"B2B Marketing, web design, and brand positioning for manufacturing, engineering, and industrial clients. We're here to make your priorities, our priorities.","headline":"Home","datePublished":"2022-10-07T15:52:43-04:00","dateModified":"2026-01-22T16:01:46-05:00","image":"https://buildcreate.com/wp-content/uploads/2024/02/home-hero-3-e1706903877658.webp","author":{"@id":"https://buildcreate.com/author/buildcreate/#person"},"publisher":{"@id":"https://buildcreate.com/#organization"}},{"@type":"Person","@id":"https://buildcreate.com/author/buildcreate/#person","name":"buildcreate","url":"https://buildcreate.com/author/buildcreate/"},{"@type":"VideoObject","@id":"https://buildcreate.com/#video","name":"Home","uploadDate":"2022-10-07T15:52:43-04:00","embedUrl":"https://www.youtube.com/embed/iV0RHT4VU-U","description":"B2B Marketing, web design, and brand positioning for manufacturing, engineering, and industrial clients. We're here to make your priorities, our priorities.","thumbnailUrl":"https://buildcreate.com/wp-content/uploads/2024/02/home-hero-3-e1706903877658.webp"}]} ```