3 Ways to Use Google AdWords to Help Your SEO
There are a lot of tools out there to help you with your on-page SEO. We use many of these tools here. But there’s one tool that gives you the ability to see what Google sees in terms of keyword rankings and search volume. That tool is AdWords. AdWords is Google’s main driver of revenue,… read more
How to Lower AdWords CPC to Make More Money
Ever wonder how Google made $110B last year? Well, about $70B of it came from ad revenue. That’s right, those ads that get listed above your organic search results, and the ads you see on every website make them $70 billion dollars a year. How is this possible? Well, if you take a look at… read more
Is it Really Worth Investing in Bing Ads?
When you think of search ads, what do you think of? Google AdWords? You’re not alone. The vast majority of folks who advertise online do so with Google. In 2016 Google generated around $75 billion in ad revenue while Microsoft was around $6 billion. While that’s a huge gap for Microsoft to fill, it… read more
Google Shopping Ad Techniques to Help Your Sales
First let’s start with, what are Google Shopping Ads? Google Shopping Ads (GSA) are also known as Product Listing Ads (PLA). They’re the ads that you see at the top of a search when you’re looking for a specific product. They’re most common with e-commerce websites to help shopping searchers find exactly what they… read more
Episode 13: How to get Traffic on Your Website on Day One
In this week’s episode, we talk about how to get traffic on your website on day one after you launch. This topic is perfect for new businesses or old ones that are just starting to take their web presence seriously for the first time.
How to Use Google AdWords to Learn More About Your Customers
If you’re a small business owner you may wonder, what were the words someone typed into a search engine to find my business? I know I think about this all the time. It’s good information to know and not something that you get anymore from Google search. The only way at this point to get… read more