browsing "analytics analysis"

How to Implement Google's Enhanced analytics for woocommerce

How To Implement Google’s Enhance Analytics for WooCommerce

The whole point of collecting data is to help you make better business decisions. This is even more true when it comes to e-commerce. Implementing Google’s enhanced analytics can give you more insight into your visitor’s and buyer’s behavior than you’ve had in the past. While there are tons of tools such as SharpSpring’s Shopping… read more

How to Use Heat Mapping for Your Business

I suppose we should start off by asking the question, what is heat mapping on a website? Heat mapping is tracking how a user interfaces with your website. It shows where they click, what they read, and what areas of the website get the most attention. You then map those graphically to get a visual… read more

Marketing Attribution: What is it, and how can it help your business?

“Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Most people know this phrase from John Wanamaker, the department magnate from the early 1900’s. What many don’t know is that, for the most part, we can eliminate that problem now in the 21st century. We do… read more

SEO Ann Arbor

SEO isn’t what used to be

Some time ago, there was a service called SEO. It required some intimate knowledge of how website were put together, a little bit of magic, and sometimes questionable ethics if you wanted to rank high on the search results page. In the early days of Web 2.0, there were a plethora of search engines vying… read more

how to measure roi

Web Design: How to Measure ROI

Measure site performance to understand your ROI. When talking to potential clients, one of the questions that we hear a lot is: “What am I really going to get out of a new web site design?” This question always interests me because, to me, the answer is obvious. You get so many things from your… read more