browsing "blogging"

Should You Have a Content Backlog for Your Blog Launch

Should You Have a Content Backlog for Your Blog Launch?

You’re about to launch a blog for your business. How much content should you have first? You’re getting ready to launch a blog for your business. Most often, this happens as part of a larger website overhaul. Maybe you’re already revamping your site, and while you didn’t have a blog on your old site, you’re… read more

The Never-ending page or how to plan for page content

The Never-Ending Page: How to Plan for Page Content

When we talk about page content, how long and dense should those pages be? You’re a business. You need a new website. And, as part of that website, you need copywriting to provide content for the pages. How do you determine how much content goes on a page, and therefore what you’re paying for when… read more

Is your SEO specialist promising the impossible?

Is Your SEO Specialist Promising the Impossible?

Understanding the good/cheap/fast of content marketing and SEO. There’s an old truism in marketing and other customer service-related fields that you can have quality, efficiency, or cost, but not all three. It’s a broadly-accurate statement that applies in all sorts of conditions, and content marketing and SEO are no exceptions. Of course, that doesn’t keep… read more

Why Blog Keywords Grow Organic Search Traffic

Why Blog Keywords Grow Organic Search Traffic

Blogging regularly—and diversifying your keywords—will help grow organic web traffic. Any content marketer worth their salt takes it as given that blogging is good for SEO. But for many business owners, the link between regular blogging and increased search traffic is less obvious. Their primary instinct is to sell, because this is what they’ve always… read more

Ways to Increase Website Traffic for SMBs

6 Ways to Increase Website Traffic for SMBs

The first step in building your online business is growing your web traffic. Here’s how. Your website has the potential to be your greatest sales tool. But for that to happen, it has to generate enough on-site traffic to grow the leads you need for your business. For big businesses with high brand recognition and… read more

No, the Intern Can't Write Your Marketing Blog

No, the Intern Can’t Write Your Marketing Blog

Your marketing blog is the flagship of your digital marketing strategy. Here’s why you shouldn’t leave it to the intern. As with many aspects of online marketing, many business owners who are less familiar with the territory feel tempted to turn their digital strategy over to their rawest recruits and temporary employees. However, when it… read more

How to Use Blog Categories to Refine Your Content Strategy

How to Use Blog Categories to Refine Your Content Strategy

Want to keep your visitors engaged on your site? Blog categories may be the simplest solution you’re not using. If you’ve spent any time on blogs, you’ve probably noticed that a lot of them contain thumbnails on the bottom indicating “related posts.” How does the website know what posts are related? The answer lies in… read more

Can You Write Content if You're not a Subject Matter Expert

Can You Write Content if You’re Not a Subject Matter Expert?

In content marketing, being a subject matter expert is only half the equation. One of our most frequent questions from marketing clients when we propose content writing for their blog is “but how will you write it if you’re not a subject matter expert?” It’s a fair question. The last thing we want to provide… read more

7 Blogging Tips to Boost Your Content Marketing in 2018

7 Blogging Tips to Boost Your Content Marketing in 2018

Is 2018 the year you up your content marketing game? Here are a few blogging tips to get you started. For many businesses, committing to a marketing blog is a big push. However, if you’ve been working on your content marketing for a little while now, you may be wondering how to improve your blog… read more