--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # Branding > Advice and thoughtful articles about branding, including logo design, messaging, brand ideation, and more! **Archive URL:** https://buildcreate.com/category/branding/ **Taxonomy:** Category **Post Count:** 54 --- ## Posts in Branding - [4 Ways to Build Brand Trust (without saying “trust me!”)](https://buildcreate.com/4-ways-to-build-brand-trust/): Show, don’t tell. I recently spent a week conducting internal interviews with a client whom we were onboarding for marketing services. I love these... - [When Do You Need to Focus on Brand Positioning?](https://buildcreate.com/when-do-you-need-to-focus-on-brand-positioning/): Brand positioning brings essential clarity during major inflection points in your business. Brand positioning clarifies who you are today, what you stand for,... - [What is Positioning vs Marketing vs Branding](https://buildcreate.com/what-is-positioning-vs-marketing-vs-branding/): Positioning exists at the intersection of Marketing and Branding. As marketing leaders we’ve all read an overwhelming number of articles about marketing and... - [Do You Need a Deliverable or a Strategy?](https://buildcreate.com/do-you-need-a-deliverable-or-a-strategy/): Before you assume you know what you need, make sure you know what’s possible. One of the more common inquiries we receive comes from someone shopping for... - [4 Strategies to Raise Your Brand Visibility](https://buildcreate.com/4-strategies-to-raise-your-brand-visibility/): Before your customers can care about you, they need to know who you are. Brand visibility is something of a chicken-and-egg problem for many companies. You... - [Your Brand Really Does Matter](https://buildcreate.com/your-brand-really-does-matter/): Your Brand Really Does Matter (just not for the reasons you think). Your brand is about actions—not image. Your brand finds value in how your organization... - [How a Competitive Landscape Analysis Supports Brand Identity](https://buildcreate.com/competitive-landscape-analysis/): A Competitive Landscape Analysis (CLA) makes brand work feel like a foregone conclusion—even though it isn’t. Branding. For many companies, it’s an... - [4 Asks We Wish Our Clients Would Make](https://buildcreate.com/4-asks-we-wish-our-clients-would-make/): We’re here to be your best wingman. The relationship between an agency and their clients’ internal marketing departments can be complicated. Past experiences... - [What Is a Competitive Landscape Analysis?](https://buildcreate.com/what-is-a-competitive-landscape-analysis/): We’ve been talking a lot lately about CLAs. What is all the commotion about? Over the past year, our Competitive Landscape Analyses (CLAs) have taken off... - [Signs you are your own target audience](https://buildcreate.com/signs-you-are-your-own-target-audience/): You’re stuck in a bubble where you are your own target audience. How do you get out? You know you. You can list your value propositions by heart. Your... - [Competitor Analysis: is it worth your time?](https://buildcreate.com/competitor-analysis-is-it-worth-your-time/): Why competitor analysis isn’t about keeping up with the Joneses. Should you or shouldn’t you keep tabs on your competition? It’s a question that’s been batted... - [6 Ways to Retain Brand Consistency across Content Marketing](https://buildcreate.com/6-ways-to-retain-brand-consistency-across-content-marketing/): Create instant brand recognition for your customers, no matter where they find you. As you visitors scroll through their news feeds, be it on Facebook,... - [How to Craft a Meaningful Brand Identity for Your Business](https://buildcreate.com/how-to-craft-a-meaningful-brand-identity-for-your-business/): Creating a brand identity is about more than good aesthetics. Do you know what your brand is? We’ve worked with businesses who fall on all ends of the... - [How Social Media Can Help You Market to Different Personas](https://buildcreate.com/how-social-media-can-help-you-market-to-different-personas/): You have several target personas to reach. Here’s how social media can help. You’re a non-profit. You need to market your organization to donors,... - [SparkToro: A New Tool for Customer Research?](https://buildcreate.com/sparktoro-a-new-tool-for-customer-research/): Want to learn more about key influencers of your target audience? SparkToro may be the tool you’ve been waiting for. We can’t tell you how often we talk to... - [Grants Available for Michigan Small Businesses](https://buildcreate.com/grants-available-for-michigan-small-businesses/): Two major grant funding programs are available through the Michigan Small Business Restart Program and through Michigan’s State Trade Expansion Program... - [3 Reasons You Need Video to Tell Your Brand Story](https://buildcreate.com/3-reasons-you-need-video-to-tell-your-brand-story-2/): Video is one of the best marketing tools around. Here’s why it’s time to invest. In the past few years, video has come to dominate the field of online... - [8 Ways to Use Your Website to Build Brand Awareness](https://buildcreate.com/8-ways-to-use-your-website-to-build-brand-awareness/): Strong brand awareness keeps you top of mind when customers need your services. We all have hundreds—if not thousands—of interactions every day with one brand... - [Why Hiring a Coach Will Save your Small Business](https://buildcreate.com/why-hiring-a-coach-will-save-your-small-business/): As a small business owner it is all too easy to get stuck thinking from paycheck to paycheck.  I've written about this dilemma in my other posts about "working... - [Tabletop Games: A Business Strategy Parable](https://buildcreate.com/tabletop-games-a-business-strategy-parable/): Life is uncertain. This isn't news to anyone. Yet despite that uncertainty, we want to believe that life isn't random. We want to believe that we have control... - [How to attract volunteers to your nonprofit organization](https://buildcreate.com/how-to-attract-volunteers-to-your-nonprofit-organization/): What can you do to find the right people to help out? You’re probably well aware of an ongoing need to attract volunteers to your nonprofit organization. For... - [How to attract younger members to your organization](https://buildcreate.com/how-to-attract-younger-members-to-your-organization/): Bring them in, and keep them coming back. Many of you will have noticed a growing need to attract younger members to your organization. These will be the... - [3 tips to help you retain volunteers for your nonprofit](https://buildcreate.com/3-tips-to-help-you-retain-volunteers-for-your-nonprofit/): Don’t just attract volunteers—keep them coming back Once you’ve found them, how can you better retain volunteers for your nonprofit? Obviously, volunteers... - [4 Steps to Creating Cohesive Branding: Coffee and Marketing](https://buildcreate.com/4-steps-to-creating-cohesive-branding-coffee-and-marketing/): This is a story about a brand whose product is better than what their marketing says it is.  Late this week I was out of coffee and running low on cash. So,... - [How to communicate in a remote office environment](https://buildcreate.com/how-to-communicate-in-a-remote-office-environment/): How do you work, coordinate projects, and build a culture in a remote office? I’m always a little bit surprised when I read articles that talk about remote... - [How meaningful is your business slogan?](https://buildcreate.com/how-meaningful-is-your-business-slogan/): Thinking of updating the copy on your website? Don’t forget your business slogan. Business slogans: almost everyone has one, in some form or another. There’s... - [Relevant content means more than you think it does.](https://buildcreate.com/relevant-content-means-more-than-you-think-it-does/): Talk about more than the obvious to reach a wider audience. It’s easy to write yourself into a run with your content marketing. You get a specific set of... - [How to Build Consumer Profiles](https://buildcreate.com/how-to-build-consumer-profiles/): Be better at marketing to your target audience. You know who your ideal customer is, right? Most businesses we work with have in mind a customer persona—not a... - [Why Your Website Is Your Best Sales Tool](https://buildcreate.com/why-your-website-is-your-best-sales-tool/): Your website is one of your most valuable sales assets. Here’s why. As a business, you want to put the best foot forward at all times, right? You keep your... - [Service Accountability: How to Respond When Things Go Wrong](https://buildcreate.com/service-accountability-how-to-respond-when-things-go-wrong/): How to set the example for technical accountability in software companies. If you’ve spent any time online, you’re aware of the many hacks and service... - [How to Target Personas in Your Website Copy](https://buildcreate.com/how-to-target-personas-in-your-website-copy/): You need to speak to multiple personas on your website. How do you do it? Most businesses have multiple types of clientele. It can be as basic as a clothing... - [ReMarketing for B2B Businesses: Brand Support](https://buildcreate.com/remarketing-for-b2b-businesses-brand-support/): There’s a bunch of reasons why you should be using remarketing if you aren’t already. But if you are a b2b business it can be difficult to see how remarketing... - [Why You Need to Niche to Have Success Online](https://buildcreate.com/need-niche-success-online/): When someone asks you, “who’s your target audience?” Your answer shouldn’t be, “anyone who can afford my {insert product/service}.” Not true, and not a winning... - [Can You Write Content if You’re Not a Subject Matter Expert?](https://buildcreate.com/can-you-write-content-if-youre-not-a-subject-matter-expert/): In content marketing, being a subject matter expert is only half the equation. One of our most frequent questions from marketing clients when we propose... - [18 Questions to Ask for Customer Persona Development](https://buildcreate.com/18-questions-to-ask-for-customer-persona-development/): You need to develop customer personas for your marketing strategy. What should you ask? Customer personas are one of the key tools of any good content... - [When (and Why) Competitor Research Matters](https://buildcreate.com/when-and-why-competitor-research-matters/): Your competitors are learning from you. Here’s what you can learn from them. We've all been there: we get caught up in our own heads, convince ourselves of... - [Why Businesses Should Research Themselves](https://buildcreate.com/why-businesses-should-research-themselves/): You’ve researched your competitors. But have you spared a thought for self-reflection? We've been talking recently about how critical competitor research is... - [How to Launch a New Brand Identity in 6 Steps](https://buildcreate.com/how-to-launch-a-new-brand-identity-in-6-steps/): You’re ready to unveil your new brand identity to the world. Where do you start? Launching a new brand, for many businesses, is both an exciting and an... - [Persona Development 101: Knowing Your Audience](https://buildcreate.com/persona-development-101-knowing-your-audience/): How buyer personas define your customer base and improve your marketing message. Do you know your customer? Do you know what gets them out of bed in the... - [Visual Identity and Branding for Non-Profits](https://buildcreate.com/visual-identity-and-branding-for-non-profits/): Branding for nonprofits is about much more than a logo. Here’s how to set yourself apart. Non-profits are filled with passionate people, dedicated to their... - [Fundraising Techniques for Non-Profit Websites](https://buildcreate.com/fundraising-techniques-for-non-profit-websites/): 6 ways to grow donations for your non-profit. At the risk of stating the obvious, non-profits thrive on community support. Some may sell products and... - [Why Client Interviews Are Essential for Onboarding](https://buildcreate.com/why-client-interviews-are-essential-for-onboarding/): We need to talk to your team. Yes: your entire team. When we bring on a new branding or marketing client, one of our first steps is to conduct a series of... - [How to Write a Persuasive Call to Action](https://buildcreate.com/how-to-write-a-persuasive-call-to-action/): 5 tips to write CTAs that encourage users to take the next step. Attracting visitors to any website takes a lot of work. You need to pour through brand... - [6 Elements of a Recognizable and Versatile Logo Design](https://buildcreate.com/6-elements-of-a-recognizable-and-versatile-logo-design/): Your logo will represent your company in a variety of ways and places. Here’s how to ensure it becomes iconic. Ah, logos. For such an essential brand feature,... - [3 Reasons You Should Conduct an Annual CLA](https://buildcreate.com/3-reasons-you-should-conduct-an-annual-cla/): Why you should make a Competitive Landscape Analysis a regular part of your marketing plan. Imagine you’re driving down the highway. How often do you look in... - [What Kind of Competitive Analysis Does Your Business Need?](https://buildcreate.com/what-kind-of-competitive-analysis-does-your-business-need/): There are many ways to look at your competition. Where should your CLA focus? We talked in a recent blog post about our Competitive Landscape Analyses, and... - [6 Ways Marketing Videos Can Level Up Your Business](https://buildcreate.com/6-ways-marketing-videos-can-level-up-your-business/): How to use video marketing to grow interest and strengthen trust in your brand. Have you ever thought of making a professional video for your business? For... - [5 Reasons Your Business Needs a Competitive Landscape Analysis](https://buildcreate.com/5-reasons-your-business-needs-a-competitive-landscape-analysis/): Your competition is changing. It’s time to get your bearings. How many times have you had a “million-dollar idea”—a business proposition that seems so good,... - [The Difference between Fear-Based and Aspirational Messaging](https://buildcreate.com/the-difference-between-fear-based-and-aspirational-messaging/): In headline copy, ads, and email headlines, the way you choose to send your message is as important as the message itself. When visitors come to your website,... - [5 Ways to Categorize User Personas for Your Business](https://buildcreate.com/5-ways-to-categorize-user-personas-for-your-business/): Persona marketing helps businesses more effectively target buyers. But how should you deploy them on your website? When visitors come to your site, how well... --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt)