--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # Brand Strategy > Branding is all about that long term strategy, here you can find articles on competitive landscape analysis and how to get your business’ branding efforts to the next level. **Archive URL:** https://buildcreate.com/category/branding/brand-strategy/ **Taxonomy:** Category **Post Count:** 16 --- ## Posts in Brand Strategy - [When Do You Need to Focus on Brand Positioning?](https://buildcreate.com/when-do-you-need-to-focus-on-brand-positioning/): Brand positioning brings essential clarity during major inflection points in your business. Brand positioning clarifies who you are today, what you stand for,... - [What is Positioning vs Marketing vs Branding](https://buildcreate.com/what-is-positioning-vs-marketing-vs-branding/): Positioning exists at the intersection of Marketing and Branding. As marketing leaders we’ve all read an overwhelming number of articles about marketing and... - [Do You Need a Deliverable or a Strategy?](https://buildcreate.com/do-you-need-a-deliverable-or-a-strategy/): Before you assume you know what you need, make sure you know what’s possible. One of the more common inquiries we receive comes from someone shopping for... - [4 Strategies to Raise Your Brand Visibility](https://buildcreate.com/4-strategies-to-raise-your-brand-visibility/): Before your customers can care about you, they need to know who you are. Brand visibility is something of a chicken-and-egg problem for many companies. You... - [What Is a Competitive Landscape Analysis?](https://buildcreate.com/what-is-a-competitive-landscape-analysis/): We’ve been talking a lot lately about CLAs. What is all the commotion about? Over the past year, our Competitive Landscape Analyses (CLAs) have taken off... - [Why Hiring a Coach Will Save your Small Business](https://buildcreate.com/why-hiring-a-coach-will-save-your-small-business/): As a small business owner it is all too easy to get stuck thinking from paycheck to paycheck.  I've written about this dilemma in my other posts about "working... - [Tabletop Games: A Business Strategy Parable](https://buildcreate.com/tabletop-games-a-business-strategy-parable/): Life is uncertain. This isn't news to anyone. Yet despite that uncertainty, we want to believe that life isn't random. We want to believe that we have control... - [3 tips to help you retain volunteers for your nonprofit](https://buildcreate.com/3-tips-to-help-you-retain-volunteers-for-your-nonprofit/): Don’t just attract volunteers—keep them coming back Once you’ve found them, how can you better retain volunteers for your nonprofit? Obviously, volunteers... - [How to communicate in a remote office environment](https://buildcreate.com/how-to-communicate-in-a-remote-office-environment/): How do you work, coordinate projects, and build a culture in a remote office? I’m always a little bit surprised when I read articles that talk about remote... - [Service Accountability: How to Respond When Things Go Wrong](https://buildcreate.com/service-accountability-how-to-respond-when-things-go-wrong/): How to set the example for technical accountability in software companies. If you’ve spent any time online, you’re aware of the many hacks and service... - [ReMarketing for B2B Businesses: Brand Support](https://buildcreate.com/remarketing-for-b2b-businesses-brand-support/): There’s a bunch of reasons why you should be using remarketing if you aren’t already. But if you are a b2b business it can be difficult to see how remarketing... - [Fundraising Techniques for Non-Profit Websites](https://buildcreate.com/fundraising-techniques-for-non-profit-websites/): 6 ways to grow donations for your non-profit. At the risk of stating the obvious, non-profits thrive on community support. Some may sell products and... - [3 Reasons You Should Conduct an Annual CLA](https://buildcreate.com/3-reasons-you-should-conduct-an-annual-cla/): Why you should make a Competitive Landscape Analysis a regular part of your marketing plan. Imagine you’re driving down the highway. How often do you look in... - [What Kind of Competitive Analysis Does Your Business Need?](https://buildcreate.com/what-kind-of-competitive-analysis-does-your-business-need/): There are many ways to look at your competition. Where should your CLA focus? We talked in a recent blog post about our Competitive Landscape Analyses, and... - [No one cares about your brand but you (until you give them a reason to)](https://buildcreate.com/no-one-cares-about-your-brand-but-you-until-you-give-them-a-reason-to/): If you want customers to invest in your brand, you must invest in them first. Think about the last time you had a really amazing conversation with someone.... - [3 Reasons You Need Video to Tell Your Brand Story](https://buildcreate.com/3-reasons-you-need-video-to-tell-your-brand-story/): Video is one of the best marketing tools around. Here’s why it’s time to invest. In the past few years, video has come to dominate the field of online... --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt)