browsing "business strategy"

What Do B2B Companies Need from Their Websites

What Do B2B Companies Need from Their Websites?

An effective B2B website doesn’t just generate leads; it reinforces your brand. One of the most basic distinctions in businesses is between those organizations that market to the end consumer (B2C), and those that market to other businesses (B2B). We’re all familiar with B2C marketing campaigns, because they’re usually directed at us. But for businesses… read more

Ways to Increase Your Returning Visitor Rate

5 Ways to Increase Your Returning Visitor Rate

New traffic is exciting, but returning customers are the bread and butter of your business. Many businesses focus most of their marketing energy on drawing in new visitors. They trust that, once their visitors get a taste of their site, they’ll be happy to keep coming back for more. And, in many cases, that’s perfectly… read more

6 Reasons Your Small Business Needs SEO

6 Reasons Your Small Business Needs SEO

SEO isn’t just for big corporations. In fact, it’s even more important for small businesses. Of all content marketing terms, SEO is probably the one bandied about most and understood least. It’s a fast-moving field where so much changes overnight that what used to be common wisdom can be overwritten by the next Google update…. read more

Top 5 Marketing Tools Every Entrepreneur Should Be Using

Most businesses would love to have access to tools like SharpSpring or HubSpot. They’d love to have the sales funnel that would require SalesForce. But for many startups and entrepreneurs those relatively expensive tools are out of their reach. However there are free tools out there to help businesses get going without incurring the costs…. read more

7 Local SEO Strategies for Small Businesses

7 Local SEO Strategies for Small Businesses

For small businesses hoping to increase visibility in a local market, here’s where to start. I spent a weekend in New York City about this time last year. It was my first time staying in the city for more than a few hours, and while I’d made a few plans, I mostly wanted to walk… read more

Why you need a niche to have success online

Why You Need to Niche to Have Success Online

When someone asks you, “who’s your target audience?” Your answer shouldn’t be, “anyone who can afford my {insert product/service}.” Not true, and not a winning strategy online. There are a few places that it might work, sure. But they have names already, Amazon, Walmart, eBay. For the rest of us, attempting to be the online… read more

Email marketing practices that will get you blacklisted.

5 Email Marketing Practices That Will Get You Blacklisted

Here’s how to stay in your clients’ good graces and out of spam. Marketing your business is a tough and competitive job. It’s common for many companies, in their struggle to get ahead, to slip into gray areas in their email marketing practices. Some businesses fall into black hat email marketing tactics without realizing it—either… read more

5 Ways to Overcome Buyer Hesitation on Your E-Commerce Store

Here’s your how to guide reluctant shoppers all the way to checkout. Many e-commerce businesses face a similar problem: they’re attracting lots of visitors, but not enough of them are buying. We call this reluctance “buyer hesitation,” and the good news is that you can address it on your site. Here’s how. 1. What’s the… read more

design with purpose

Episode 05: Design with Purpose

In today’s episode we cover “Design with Purpose” – what it means to us, and what it should mean to anyone undertaking a website design project. The design isn’t for us, it’s not even for you; it’s for your audience. Know what that means.

Episode 06: Lead Generation vs. Brand Reinforcement

In this episode, we cover the primary purposes of informational marketing sites and talk about the difference between lead generation and brand reinforcement.