--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # Design > From esoteric to practical considerations, we cover design concerns that come up in digital marketing and web design. **Archive URL:** https://buildcreate.com/category/design/ **Taxonomy:** Category **Post Count:** 93 --- ## Posts in Design - [Building Cred: How Photography and Video Establish Authenticity](https://buildcreate.com/building-cred-how-photography-and-video-establish-authenticity/): options-menu-desktop - [How to schedule meetings with your creative team](https://buildcreate.com/how-to-schedule-meetings-with-your-creative-team/): Schedule meetings with your creative team that help–rather than hinder­–productivity. Creatives are notorious for their deep and abiding hatred of meetings.... - [Creating accessible web content for your users](https://buildcreate.com/creating-accessible-web-content-for-your-users/): How accessible is your content? When you create content for your website, what’s your prime area of focus? Many businesses think about their own obvious needs... - [Opinionated Design: Stop making me think!](https://buildcreate.com/opinionated-design-stop-making-me-think/): Be yourself, be genuine, be direct. What does that really mean when it comes to software design though? Jason Fried at 37signals (now Basecamp) has this to... - [You Need to Design More Than Just Your Homepage](https://buildcreate.com/you-need-to-design-more-than-just-your-homepage/): Website first impressions matter. But not as much as you think. Most of us have heard so many clichés about the importance of first impressions that we’ve... - [3 Principles of Good User Interface Design for Websites](https://buildcreate.com/3-principles-of-good-user-interface-design-for-websites/): How do you design a good user interface for your website? Do you think of your website in terms of its user interface? Many of us don’t. It’s a place where we... - [Why Too Many Choices Are Destroying Your User Experience](https://buildcreate.com/why-too-many-choices-are-destroying-your-user-experience/): Decisions are exhausting. Give your users a break by designing with authority. What can grocery shopping tell us about user experience? Like any customer... - [Which Comes First in Web Development: Design or Content?](https://buildcreate.com/which-comes-first-in-web-development-design-or-content/): Who’s in charge of your visitor path? Your designer, or your content creator? You’re launching a web development project. The end result will be a visually... - [Architecture, Accessibility, and Function-First Web Design](https://buildcreate.com/architecture-accessibility-and-function-first-web-design/): What architecture can teach us about the primacy of usability in web design. I went to college at the University of Edinburgh. The main campus, George Square,... - [Translating Client Feedback into Actionable Design](https://buildcreate.com/translating-client-feedback-into-actionable-design/): Sometimes clients tell us things we don't want to hear, but sometimes that means we need to be better listeners. Taking feedback is an acquired skill, a skill... - [How to Get the Best Work from Your Design Team](https://buildcreate.com/how-to-get-the-best-work-from-your-design-team/):   It's not about what you say, but how you say it. That's an adage we're all familiar with right?  And I think we can all agree there's more than a... - [What Kind of Video to Use for Each Stage of the Buyer’s Journey](https://buildcreate.com/what-kind-of-video-to-use-for-each-stage-of-the-buyers-journey/): How to use video with your content matrix to help convert more customers. We've been pushing video content a lot lately, and for good reason: it's an exciting... - [6 Ways to Prevent Form Spam without CAPTCHA](https://buildcreate.com/6-ways-to-prevent-form-spam-without-captcha/): How to prevent form spam bots from burying your inbox in mountains of fake submissions. Spam has been the bane of the Internet since its inception. In fact,... - [3 Reasons You Need Video to Tell Your Brand Story](https://buildcreate.com/3-reasons-you-need-video-to-tell-your-brand-story-2/): Video is one of the best marketing tools around. Here’s why it’s time to invest. In the past few years, video has come to dominate the field of online... - [Is Poor UX Destroying Your Search Rankings?](https://buildcreate.com/is-poor-ux-destroying-your-search-rankings/): Google’s new core web vitals highlight importance of user experience for SEO. As anyone who's paid attention to SEO developments over the years knows, Google... - [10 Reasons Why You Need to Ditch Your Homepage Slider.](https://buildcreate.com/10-reasons-why-you-need-to-ditch-your-homepage-slider/): Homepage carousels are costing you money. Savvy website owners know that homepage sliders are a thing of the past. Dated, irritating, and about as... - [Creating a better user experience](https://buildcreate.com/creating-a-better-user-experience/): Designing with a user-centric focus When a user lands on a website, they should be able to... well, use it. They shouldn’t have to play hide-and-go-seek for... - [6 Questions to Ask Yourself When Building a Manufacturing Website](https://buildcreate.com/6-questions-to-ask-yourself-when-building-a-manufacturing-website/): You’ve probably been doing the same sales and marketing of your manufacturing company since its inception. You have had the same website for the last 10 years... - [Why “custom design” isn’t always better for your membership organization](https://buildcreate.com/why-custom-design-isnt-always-better-for-your-membership-organization/): Do you need a website that has a custom design? There’s an undeniable allure to the words “custom design.” It brings to mind images of luxury, durability, and... - [Why Your Membership Organization Needs a Responsive Website](https://buildcreate.com/why-your-membership-organization-needs-a-responsive-website/): What is responsive design? In the past, when everyone accessed the Internet from their computers, websites used to be designed based on fixed pixel widths.... - [Redundant Navigation](https://buildcreate.com/redundant-navigation/): How do I make sure my top-tier menu items don't get passed over? We’ve talked about approaching your site content from a user-friendly perspective, and we’ve... - [8 questions to ask your web developer](https://buildcreate.com/8-questions-to-ask-your-web-developer/): Signs your developer is competent (or not) Everyone knows the obvious questions (“how long does it take to build a website?” and “how much does it cost?”).... - [Core Deliverables for Simple Websites – 2016 Update](https://buildcreate.com/core-deliverables-for-simple-websites-2016-update/): Backstory: In 2010 we wrote a post on core deliverables for simple sites and since then it's become our most popular post. A lot has happened in the... - [Top 5 Easiest Ways to Use Your Website for Lead Generation](https://buildcreate.com/top-5-easiest-ways-to-use-your-website-for-lead-generation/): If you’re a marketing manager or a sales manager, you could have been tasked with assisting in redesigning your website. If you’ve thought to yourself, why, we... - [3 Reasons your E-Commerce Website Isn’t Performing](https://buildcreate.com/3-reasons-your-e-commerce-website-isnt-performing/): 3 Reasons your E-Commerce Website Isn’t Performing If you are a small business owner, you may have put up an e-commerce website to help offset sales at your... - [The 4 Elements of Non-Profit Website Design](https://buildcreate.com/the-4-elements-of-non-profit-website-design/): The heart of non-profit website design is bigger than design When you’re building a non-profit website there are a number of factors that you should be... - [Responsive design vs. mobile-optimized](https://buildcreate.com/responsive-design-vs-mobile-optimized/): What is the difference between responsive design and mobile-optimized? Most people who set out to create a mobile friendly site face two options: should they... - [You Need to Abandon Your Ego if You Want an Amazing Website](https://buildcreate.com/you-need-to-abandon-your-ego-if-you-want-an-amazing-website/): Are you really thinking about what your customers need? One of the biggest hurdles we have to overcome as designers and user advocates is convincing the... - [Websites for membership organizations: what makes them different?](https://buildcreate.com/websites-for-membership-organizations-what-makes-them-different/): How can Membership Organizations optimize their web design? Websites for membership organizations face specific design goals that set them apart from other... - [5 Features a Website in 2016 Should Have No Matter What](https://buildcreate.com/5-features-a-website-in-2016-should-have-no-matter-what/): Every website platform or developer out there has their own set of tools they use to build your site, but here are 5 features that you should get regardless of... - [What you get when you invest in user experience](https://buildcreate.com/what-you-get-when-you-invest-in-user-experience/): Why improving your user experience is money well spent. For many people “user experience” seems like a vague, indefinite sort of thing to invest a lot of... - [Marketing Periscope Ep 7: UX and Marketing](https://buildcreate.com/marketing-periscope-ep-7-ux-and-marketing/): In this episode we discuss how user experience and searcher intent shape the content on the page for better marketing. We use the tool Inspectlet to help us... - [User Experience and Searcher Intent](https://buildcreate.com/user-experience-and-searcher-intent/): When you think of the two phrases: “User Experience” and “Searcher Intent” they don’t seem to have much in common. Searcher intent is all about how a company... - [Usability Testing: design with data, not guesswork.](https://buildcreate.com/usability-testing-design-with-data-not-guesswork/): Do you know how your visitors use your site? Do you make design decisions about your website in a bubble? We all have opinions and preferences. They’re based... - [User Experience and Marketing: A Marriage](https://buildcreate.com/user-experience-and-marketing-a-marriage/): We get asked quite often how the design of our websites, the user experience design in particular, will effect marketing. Can a website have great user... - [UX Design: Can your users use your site?](https://buildcreate.com/ux-design-can-your-users-use-your-site/): Designing a website for user experience. UX Design focuses on creating websites with excellent user experience. They may not be the fanciest, most artistic... - [Why Design Consistency Matters for your Website](https://buildcreate.com/why-design-consistency-matters-for-your-website/): A consistent design isn’t just best practices, it’s best for UX as well. What does it mean to have a consistent web design? When we discuss design consistency... - [How to increase conversions on your website.](https://buildcreate.com/how-to-increase-conversions-on-your-website/): Helping your SEO translate into sales results. Is your website getting a lot of hits but no conversions? Sometimes, you build an amazing website, optimize... - [How to Increase Mobile Conversion Rates on Your Website.](https://buildcreate.com/how-to-increase-mobile-conversion-rates-on-your-website/): Your site design can have a big impact on mobile conversion rates. Here’s how. It’s been a few years since Internet traffic on mobile passed that of desktop.... - [How can design increase website conversions?](https://buildcreate.com/how-can-design-increase-website-conversions/): You want your visitors to convert. How can your web design help you land a sale? Your website is your most powerful sales tool. It’s more than an online... - [How often should I redesign my website?](https://buildcreate.com/how-often-should-i-redesign-my-website/): If you look around the internet for the answer to “ how often should I redesign my website ” you’ll get a few variations on the answer: every two to three... - [Is Bad Web Design Causing Your Website to Underperform?](https://buildcreate.com/is-bad-web-design-causing-your-website-to-underperform/): How can you spot bad web design and avoid it on your own site? Your website should be your top marketing tool. But if you have bad web design, you could be... - [6 Design Alternatives to Your Homepage Carousel with Examples](https://buildcreate.com/6-design-alternatives-to-your-homepage-carousel-with-examples/): Want to get rid of your carousel? Here are 6 ways to replace your homepage slider. We recently laid down some hard truths regarding the utility of homepage... - [How to Use White Space in Web Design](https://buildcreate.com/how-to-use-white-space-in-web-design/): What is white space in web design, and why does it matter for your website? What’s the difference between a “crowded” or “busy” design, and one which looks... - [5 Graphic Design Principles for Creating Usable Websites](https://buildcreate.com/5-graphic-design-principles-for-creating-usable-websites/): How do graphic design and web design work together to create a user-friendly website? What is the purpose of your website? Of any website? There are a number... - [Web Design Psychology: Why the Mind Matters for Websites](https://buildcreate.com/web-design-psychology-why-the-mind-matters-for-websites/): How the psychology behind web design can help you make a better website. For today’s blog, we’re going to return with a different take on a much-beloved topic... - [When is the Best Time of Year to Redesign Your E-Commerce Store?](https://buildcreate.com/when-is-the-best-time-of-year-to-redesign-your-e-commerce-store/): As you may know e-commerce is a major growth area, both for our economy as a whole, but are a spark for many retailers across the country. It's expected that... - [Why Visual Hierarchy is Critical for Good User Experience](https://buildcreate.com/why-visual-hierarchy-is-critical-for-good-user-experience/): How to create visual hierarchy in web design for better reader engagement. Have you ever looked at a web page and felt completely lost? All the different... - [Is It Useful to Talk about “Above the Fold” in Web Design?](https://buildcreate.com/is-it-useful-to-talk-about-above-the-fold-in-web-design/): Moving beyond “the fold” to a design language that makes sense for the Internet. How often have you sat down in a meeting to discuss web design and heard... - [Longform Design: How to Present Long Articles on Your Website](https://buildcreate.com/longform-design-how-to-present-long-articles-on-your-website/): Super long content can generate more leads. But it also presents a design challenge. I’m a sucker for longform content. I get hooked on a good story, and next... --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt)