--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # Digital Marketing > Digital marketing is essential for all business. At build/create studios, we have an expert team that specializes in digital marketing to help you take your business to the next level. **Archive URL:** https://buildcreate.com/category/digital-marketing/ **Taxonomy:** Category **Post Count:** 312 --- ## Posts in Digital Marketing - [Your Agency Cost Calculation Is Wrong](https://buildcreate.com/your-agency-cost-calculation-is-wrong/): Building up a full-service marketing department from scratch is more expensive than you think. One of the most common hesitations we hear when we talk to a... - [Building a Manufacturing Marketing Budget from Scratch](https://buildcreate.com/building-a-manufacturing-marketing-budget-from-scratch/): Breaking down the top marketing budget items for manufacturers. We wrote recently about how businesses in the manufacturing and manufacturing tech industries... - [14 Questions for the 2026 Industrial Marketing Summit](https://buildcreate.com/14-questions-for-the-2026-industrial-marketing-summit/): Our team shares their top questions heading in to IMS 2026. 2026 marks our third year of attending the Industrial Marketing Summit, and the first when we are... - [Beyond Sales: Are You Underutilizing Your Website?](https://buildcreate.com/beyond-sales-are-you-underutilizing-your-website/): Your website can be positioning you for success even if it’s not driving sales. At a certain size and success level, it seems like many companies just let... - [4 Strategies to Raise Your Brand Visibility](https://buildcreate.com/4-strategies-to-raise-your-brand-visibility/): Before your customers can care about you, they need to know who you are. Brand visibility is something of a chicken-and-egg problem for many companies. You... - [Planning Your Marketing Strategy and Tactics](https://buildcreate.com/planning-your-marketing-strategy-and-tactics/): What’s the difference between marketing strategy and marketing tactics? Creating an effective marketing plan for your business can get really complicated,... - [Developing a Marketing Strategy around Video](https://buildcreate.com/developing-a-marketing-strategy-around-video/): Video marketing can set your brand apart—but only if it’s supported by effective strategy. In marketing, when it comes to positioning the brand, establishing... - [4 Asks We Wish Our Clients Would Make](https://buildcreate.com/4-asks-we-wish-our-clients-would-make/): We’re here to be your best wingman. The relationship between an agency and their clients’ internal marketing departments can be complicated. Past experiences... - [What’s the Best Way to Publicize to Social Media?](https://buildcreate.com/whats-the-best-way-to-publicize-to-social-media/): Who, what, and how should you publicize to social media? You’ve got great content. Now you want to get it in front of an audience. What’s the best way to go... - [Competitor Analysis: is it worth your time?](https://buildcreate.com/competitor-analysis-is-it-worth-your-time/): Why competitor analysis isn’t about keeping up with the Joneses. Should you or shouldn’t you keep tabs on your competition? It’s a question that’s been batted... - [Quick and dirty competitor marketing research](https://buildcreate.com/quick-and-dirty-competitor-marketing-research/): Create a snapshot of your competition’s marketing strategy in 4 steps. You’re thinking about launching some new initiative to improve your marketing. Maybe... - [How to Receive and Respond to Customer Feedback](https://buildcreate.com/how-to-receive-and-respond-to-customer-feedback/): Why you need it, how to get it, and what to do with it once you have it. Customer feedback. I’m not sure how many people outside the PR and Marketing side of... - [Generate Leads with MailChimp and Google Analytics](https://buildcreate.com/generate-leads-with-mailchimp-and-google-analytics/): How MailChimp and Google Analytics work together to achieve inbound marketing success. In our time as an Ann Arbor digital marketing agency, we’ve gotten to... - [Why Every Business Needs an Online Presence](https://buildcreate.com/why-every-business-needs-an-online-presence/): Competing for customers in the digital era Forbes reports that nearly 91% of online adults use search engines to find information on the web and nearly 65%... - [Marketing Assumptions Are Killing Your Business](https://buildcreate.com/marketing-assumptions-are-killing-your-business/): Advanced manufacturers lack the industry data necessary to make more informed decisions. We’re changing that. We’ve noticed a contradiction at the heart of... - [7 Ways Siloed Digital Communication Is Failing You](https://buildcreate.com/siloed-digital-communication-is-failing-you/): You get further when all your communication strategies are pulling in the same direction. Many businesses are coming to recognize the central role their... - [With Digital Marketing, the Stakes Matter for Everyone](https://buildcreate.com/with-digital-marketing-the-stakes-matter-for-everyone/): Customer Service, Sales, HR, IT—a successful digital strategy needs buy-in from all departments. When you hear the words “digital marketing,” what springs to... - [How Leaders Can Support Their Marketing Team](https://buildcreate.com/how-leaders-can-support-their-marketing-team/): You’ve given your marketing team the green light. Is that all you need to do? We’ve talked a lot lately about the importance of breaking down departmental... - [Digital Marketing Doesn’t End in Digital Spaces](https://buildcreate.com/digital-marketing-doesnt-end-in-digital-spaces/): Are the stories you tell online and in person aligned? Take a moment to consider the marketing you encounter as you go about your daily offline life. Maybe... - [5 Ways Digital and Event Marketing Support Each Other](https://buildcreate.com/5-ways-digital-and-event-marketing-support-each-other/): From conferences to sales presentations to network building, marketing opportunities are everywhere. If there’s one subject where marketers and business... - [16 of the Best Shows for Advanced Manufacturers in 2023](https://buildcreate.com/16-of-the-best-shows-for-advanced-manufacturers-in-2023/): For B2B companies, industry shows are the ultimate networking event. Last year, as part of our commitment to expanding our niche in the advanced manufacturing... - [“I’ve Always Done It This Way” Is Not a Marketing Strategy](https://buildcreate.com/ive-always-done-it-this-way-is-not-a-marketing-strategy/): We live in a rapidly changing, technology-driven world. If you’re not at the pulse  of that world, you’re falling behind. Those who work in the advanced... - [How to Win Over Your Old-school Sales Team to New Marketing](https://buildcreate.com/win-over-your-old-school-sales-team-to-new-marketing/): In a digital world where everyone expects a smooth handoff, having the marketing and sales teams in alignment is more crucial than ever. - [SEO FAQs: How Long Does It Take to Rank for Keywords?](https://buildcreate.com/seo-faqs-how-long-does-it-take-to-rank-for-keywords/): How long does it take to rank on Google? Let us count the ranking factors… One of the most frequently-asked SEO questions boils down to: How long will it take... - [Should You Have a Content Backlog for Your Blog Launch?](https://buildcreate.com/should-you-have-a-content-backlog-for-your-blog-launch/): You’re about to launch a blog for your business. How much content should you have first? You’re getting ready to launch a blog for your business. Most often,... - [Happy Small Business Week: 5 Local Search Tools to Help Your Growth](https://buildcreate.com/happy-small-business-week-5-local-search-tools-to-help-your-growth/): If you’re like most small businesses, you rely on your community and local visitors to keep your business going. For you it’s important to stay relevant in... - [The Importance of Internal Linking in E-Commerce](https://buildcreate.com/the-importance-of-internal-linking-in-e-commerce/): When you think of internal linking in e-commerce, most SEMs and marketers are looking at it from a search engine role. While it’s true that good internal... - [6 Ways to Retain Brand Consistency across Content Marketing](https://buildcreate.com/6-ways-to-retain-brand-consistency-across-content-marketing/): Create instant brand recognition for your customers, no matter where they find you. As you visitors scroll through their news feeds, be it on Facebook,... - [How to Use Email Segmentation in Your Marketing Strategy](https://buildcreate.com/how-to-use-email-segmentation-in-your-marketing-strategy/): Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C... - [Should B2B Marketers Avoid the Holidays?](https://buildcreate.com/should-b2b-marketers-avoid-the-holidays/): It’s that time of year, where marketing teams are scrambling for those last minute ideas to push strong sales growth for the last quarter of the year.... - [5 User Engagement Metrics for WordPress](https://buildcreate.com/5-user-engagement-metrics-for-wordpress/): Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4th quarter of 2018! This is the time of... - [4 Google Analytics KPIs for Site Performance](https://buildcreate.com/4-google-analytics-kpis-for-site-performance/): Make Your Website Successful with Key Performance Indicators Key Performance Indicators (KPIs) are web analytics that measure the web traffic and visitor... - [Branded Content vs. Equity Content: Which Should You Use?](https://buildcreate.com/branded-content-vs-equity-content-which-should-you-use/): Understanding the difference between branded and equity content offers businesses an advantage. Content Marketing for businesses can be difficult, especially... - [4 Ways Google Alerts Can Help Target Your Marketing](https://buildcreate.com/4-ways-google-alerts-can-help-target-your-marketing/): Use Google alerts to show you what you need to know before you need to search for it. You know those people who always seem to be the first to know about... - [SEO Strategy: Do Stop Words Affect Search Engine Rankings?](https://buildcreate.com/seo-strategy-do-stop-words-affect-search-engine-rankings/): Why I stopped caring about stop words and decided to focus on readability. We SEOs are always trying to decode aspects of Google’s search engine algorithm in... - [Which Comes First in Web Development: Design or Content?](https://buildcreate.com/which-comes-first-in-web-development-design-or-content/): Who’s in charge of your visitor path? Your designer, or your content creator? You’re launching a web development project. The end result will be a visually... - [Unpopular Opinion: If You Want Links Stop Writing Vanilla Content](https://buildcreate.com/unpopular-opinion-if-you-want-links-stop-writing-vanilla-content/): Link building, the art, the science, the cornerstone of SEO. A lot of time and energy are put in by SEMs to build backlinks to their clients and their own... - [Google, SSL Certificates, and SEO: What You Should Know](https://buildcreate.com/google-ssl-certificates-and-seo-what-you-should-know/): What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure... - [Influencer Marketing Strategy: Does Your Business Need One?](https://buildcreate.com/influencer-marketing-strategy-does-your-business-need-one/): What is influencer marketing, and is it the right strategy for your business? You’ve tried various marketing strategies, but you’re looking for a way to grab... - [Inbound Marketing vs Account Based Marketing – Which is Best?](https://buildcreate.com/inbound-marketing-vs-account-based-marketing-which-is-best/): Account based marketing (ABM) is really picking up traction right now in the digital marketing sphere. It’s a buzzword in the inbound marketing world and some... - [5 Email Marketing Practices That Will Get You Blacklisted](https://buildcreate.com/5-email-marketing-practices-that-will-get-you-blacklisted/): Here’s how to stay in your clients’ good graces and out of spam. Marketing your business is a tough and competitive job. It’s common for many companies, in... - [How to Make Content Distribution Part of Your Marketing Plan](https://buildcreate.com/how-to-make-content-distribution-part-of-your-marketing-plan/): How to use distribution channels like LinkedIn and Medium in your content strategy. So you’ve made progress with your content marketing. You have a blog... - [SEO Strategy: Should You Target Multiple Keywords Per Page?](https://buildcreate.com/seo-strategy-should-you-target-multiple-keywords-per-page/): What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the... - [Why Content is Your Best Proactive Marketing Strategy](https://buildcreate.com/why-content-is-your-best-proactive-marketing-strategy/): Don’t building your marketing plan on reactive scenarios. Take control of your message. I recently had a client come to me who was very excited about a... - [Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem](https://buildcreate.com/unpopular-opinion-seo-isnt-going-to-fix-your-sales-problem/): There are agencies all over the Internet either promising rankings results (the ones you obviously should run from) or at least can show that they’ve done the... - [4 Ways Internal Linking Builds SEO and Converts Leads](https://buildcreate.com/4-ways-internal-linking-builds-seo-and-converts-leads/): How to use internal linking to build your SEO strategy. Search engine optimization can be a very tedious job at times. With so many different techniques and... - [What Kind of Video to Use for Each Stage of the Buyer’s Journey](https://buildcreate.com/what-kind-of-video-to-use-for-each-stage-of-the-buyers-journey/): How to use video with your content matrix to help convert more customers. We've been pushing video content a lot lately, and for good reason: it's an exciting... - [SparkToro: A New Tool for Customer Research?](https://buildcreate.com/sparktoro-a-new-tool-for-customer-research/): Want to learn more about key influencers of your target audience? SparkToro may be the tool you’ve been waiting for. We can’t tell you how often we talk to... - [Why Your Agency Needs Both Dev AND Marketing Expertise](https://buildcreate.com/why-your-agency-needs-both-dev-and-marketing-expertise/): Working with a digital agency that can handle both marketing and development has some pretty significant perks. When we look at the landscape of digital... - [Is Downloadable Content Still Important?](https://buildcreate.com/is-downloadable-content-still-important/): Downloadable PDFs have been a staple of inbound marketing strategies for years. Are they still popular? The Download button continues to be one of the most... --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt)