5 Tips to Improve Your Website Rankings on Google
Understanding Google rankings and how to achieve them is the first step toward building a better SEO strategy. “I want my business to rank #1 on...
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Core Deliverables for Digital Marketing Campaigns
What should you expect to see from your digital marketing investment? We’ve written in the past about the kind of core deliverables you should expect when...
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How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
Why Client Interviews Are Essential for Onboarding
We need to talk to your team. Yes: your entire team. When we bring on a new branding or marketing client, one of our first steps...
Understanding WordPress Blog Tags for SEO
The Question of the Hour: Do Blog Tags Affect SEO? Lately, we here at build/createhave been experimenting with blog tags and categories. Our goal has been...
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How to Write a Persuasive Call to Action
5 tips to write CTAs that encourage users to take the next step. Attracting visitors to any website takes a lot of work. You need to...
Why You Need User Personas in Your Marketing Workflows
Without user personas, email marketing becomes impersonal and generic. Our inboxes are flooded, and more emails keep pouring in. We can hardly keep up with the...
5 User Engagement Metrics for WordPress
Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4th quarter of 2018! This is...
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SEO Audit Checklist: What Should You Look For?
Wondering why your site traffic seems sluggish? You may be due for an SEO audit. SEO audits: they’re hardly the most exciting subject for many site...