--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # Content Strategy > Long live the king! Content strategy is one of our core services, come read more about how to make the best use of the content you have, and how to improve your next round! **Archive URL:** https://buildcreate.com/category/digital-marketing/content-strategy/ **Taxonomy:** Category **Post Count:** 87 --- ## Posts in Content Strategy - [Beyond Sales: Are You Underutilizing Your Website?](https://buildcreate.com/beyond-sales-are-you-underutilizing-your-website/): Your website can be positioning you for success even if it’s not driving sales. At a certain size and success level, it seems like many companies just let... - [“I’ve Always Done It This Way” Is Not a Marketing Strategy](https://buildcreate.com/ive-always-done-it-this-way-is-not-a-marketing-strategy/): We live in a rapidly changing, technology-driven world. If you’re not at the pulse  of that world, you’re falling behind. Those who work in the advanced... - [Should You Have a Content Backlog for Your Blog Launch?](https://buildcreate.com/should-you-have-a-content-backlog-for-your-blog-launch/): You’re about to launch a blog for your business. How much content should you have first? You’re getting ready to launch a blog for your business. Most often,... - [6 Ways to Retain Brand Consistency across Content Marketing](https://buildcreate.com/6-ways-to-retain-brand-consistency-across-content-marketing/): Create instant brand recognition for your customers, no matter where they find you. As you visitors scroll through their news feeds, be it on Facebook,... - [Branded Content vs. Equity Content: Which Should You Use?](https://buildcreate.com/branded-content-vs-equity-content-which-should-you-use/): Understanding the difference between branded and equity content offers businesses an advantage. Content Marketing for businesses can be difficult, especially... - [Which Comes First in Web Development: Design or Content?](https://buildcreate.com/which-comes-first-in-web-development-design-or-content/): Who’s in charge of your visitor path? Your designer, or your content creator? You’re launching a web development project. The end result will be a visually... - [Unpopular Opinion: If You Want Links Stop Writing Vanilla Content](https://buildcreate.com/unpopular-opinion-if-you-want-links-stop-writing-vanilla-content/): Link building, the art, the science, the cornerstone of SEO. A lot of time and energy are put in by SEMs to build backlinks to their clients and their own... - [How to Make Content Distribution Part of Your Marketing Plan](https://buildcreate.com/how-to-make-content-distribution-part-of-your-marketing-plan/): How to use distribution channels like LinkedIn and Medium in your content strategy. So you’ve made progress with your content marketing. You have a blog... - [Why Content is Your Best Proactive Marketing Strategy](https://buildcreate.com/why-content-is-your-best-proactive-marketing-strategy/): Don’t building your marketing plan on reactive scenarios. Take control of your message. I recently had a client come to me who was very excited about a... - [4 Ways Internal Linking Builds SEO and Converts Leads](https://buildcreate.com/4-ways-internal-linking-builds-seo-and-converts-leads/): How to use internal linking to build your SEO strategy. Search engine optimization can be a very tedious job at times. With so many different techniques and... - [Is Downloadable Content Still Important?](https://buildcreate.com/is-downloadable-content-still-important/): Downloadable PDFs have been a staple of inbound marketing strategies for years. Are they still popular? The Download button continues to be one of the most... - [How To Measure Content Marketing Success Other Than ROI](https://buildcreate.com/how-to-measure-content-marketing-success-other-than-roi/): We often talk in meetings about online success is all about the sales. When it comes to the overall campaign, is certainly true. If we as an agency year-over... - [Why you should commit to a weekly blog](https://buildcreate.com/why-you-should-commit-to-a-weekly-blog/): Write what you know. Write what you love. Well, I love blogging, and as it’s what I do for a living, I conveniently know a bit about it. And while... - [How to attract volunteers to your nonprofit organization](https://buildcreate.com/how-to-attract-volunteers-to-your-nonprofit-organization/): What can you do to find the right people to help out? You’re probably well aware of an ongoing need to attract volunteers to your nonprofit organization. For... - [Is Your Content Strategy Killing Your Online Efforts?](https://buildcreate.com/is-your-content-strategy-killing-your-online-efforts/): Do you have a content strategy? We live in a society with a short attention span. Creating a cohesive content strategy is hard, especially with a diverse work... - [Will you help me migrate content?](https://buildcreate.com/will-you-help-me-migrate-content/): We won’t hand you an empty site Our clients often want to know who will be responsible for populating their new site with content. Usually this isn’t about... - [Why You Should Hire a Copywriter](https://buildcreate.com/why-you-should-hire-a-copywriter/): You can’t get this writing done yourself, and you shouldn’t try. My favorite people to work for are those who know they can’t write. Unfortunately, they... - [Repurposing your content archive](https://buildcreate.com/repurposing-your-content-archive/): Relevant content doesn't belong in your archive. Some blog posts aren't intended to last. And that's OK: we write them for specific time or place. When their... - [What makes for good copywriting?](https://buildcreate.com/what-makes-for-good-copywriting/): Can you spot good copywriting when you see it? When writing copy for their websites, many businesses err on the side of caution. They’d rather go with the... - [Benefits and Drawbacks of Gated Content](https://buildcreate.com/benefits-and-drawbacks-of-gated-content/): Before we dive into the benefits and drawbacks of gated content you should ask yourself a business question. What is more important to my company, visibility... - [How to Build a Content Strategy for your Business](https://buildcreate.com/how-to-build-a-content-strategy-for-your-business/): Make a content marketing plan before you start. You’re probably familiar with the exhortation “done is better than perfect.” And that’s true! …but only to a... - [Optimizing visual content for your digital marketing SEO](https://buildcreate.com/optimizing-visual-content-for-your-digital-marketing-seo/): Have you thought about your visual content optimization? If there’s anything we’ve learned from SEO, it’s that every little bit counts. One easily-overlooked... - [Understanding Searcher Intent and Delivering Relevant Content](https://buildcreate.com/understanding-searcher-intent-and-delivering-relevant-content/): How focusing on keyword intent will make your visitors happy and boost your SEO. When you create content for your site, you’re not making it for just anyone.... - [Conducting a content marketing audit](https://buildcreate.com/conducting-a-content-marketing-audit/): Do you know where your content is? When was the last time you took a serious look at your own content marketing? You’d be amazed at what you can forget about... - [Why You Must Cast a Wide Net in Content Marketing](https://buildcreate.com/why-you-must-cast-a-wide-net-in-content-marketing/): “Oh, what a tangled web we weave” Sir Walter Scott used this line to refer to the complexity of life once a person begins to lie. In content marketing we must... - [Content Creation is for People (not search engines).](https://buildcreate.com/content-creation-is-for-people-not-search-engines/): Focus on creating content for humans rather than for SEO. It’s easy to get so carried away with SEO that you forget you’re creating content for people—not for... - [Should you Expand your Content Marketing Channels?](https://buildcreate.com/should-you-expand-your-content-marketing-channels/): Using vlogs and podcasts to widen your marketing reach. Your blog is running smoothly, and your social media channels are healthy. Your business is in a good... - [6 strategies to help you write great copy](https://buildcreate.com/6-strategies-to-help-you-write-great-copy/): Wondering how to write great copy? Here’s how it’s done. Copywriting is harder than it looks. This will be old news to anyone who’s ever tried to forego... - [3 Ways to Run a Successful Short-Form Content Campaign](https://buildcreate.com/3-ways-to-run-a-successful-short-form-content-campaign/): How to play the short-form content game and make it work for you. We know we’ve been preaching the long-form gospel of late, but that doesn’t mean you can’t... - [How to write longer blogs without losing content quality](https://buildcreate.com/how-to-write-longer-blogs-without-losing-content-quality/): Quantity and Quality: it’s not an either/or proposition. If you read our recent blog post about the benefits of long-form content, you may be left wondering... - [The virtues of long-form content writing](https://buildcreate.com/the-virtues-of-long-form-content-writing/): When writing as much as you need takes a LOT of copy. There’s a seeming paradox at the core of good copywriting: One rule says that you should only write as... - [Why Blog Research is Always Worth Your Time.](https://buildcreate.com/why-blog-research-is-always-worth-your-time/): Take time to research blog topics. You may be surprised what you dig up. Putting out a weekly (or twice-weekly, or daily) blog can be a real grind. It’s... - [5 Ways to Repurpose Content From your Blog](https://buildcreate.com/5-ways-to-repurpose-content-from-your-blog/): How to make more out of your evergreen content. You invest a lot of time and energy into creating excellent blog content. It’s insightful, helpful, maybe even... - [Where should you invest your content marketing budget?](https://buildcreate.com/where-should-you-invest-your-content-marketing-budget/): How to get the most bang from your content marketing buck. Recently, I was discussing content marketing strategy with someone who wanted to know if blogging... - [Wondering how often to blog for your business?](https://buildcreate.com/wondering-how-often-to-blog-for-your-business/): How frequently should your business blog? More than you think. If you’ve ever tried to run a blog for your business, you probably know how much of a struggle... - [How to Make Keyword Lists to Optimize your Blog for SEO](https://buildcreate.com/how-to-make-keyword-lists-to-optimize-your-blog-for-seo/): What are you looking for when you make your keyword lists? If you read our introductory post about keyword research—what it is and why it’s important for you... - [What Is Keyword Research, and Why Do I Need It?](https://buildcreate.com/what-is-keyword-research-and-why-do-i-need-it/): It doesn’t matter how smart Google gets, Keyword Research isn’t going away. This is a post for all of you who have heard the term “keyword research” bandied... - [How to Research Blog Topics in 4 Steps](https://buildcreate.com/how-to-research-blog-topics-in-4-steps/): Steps to take when you do blog post research. Researching blog post topics is a process. And that’s a good thing: creating and refining a good process will... - [Is Downloadable Content the Missing Link in Your Strategy?](https://buildcreate.com/is-downloadable-content-the-missing-link-in-your-strategy/): Why your business needs downloadable content. As you put time and energy into building your content marketing strategy, you may be wondering how to convert... - [Why would anyone want to subscribe to your newsletter?](https://buildcreate.com/why-would-anyone-want-to-subscribe-to-your-newsletter/): Struggling to grow your newsletter subscriptions? Is your offer strong enough? Email newsletters can be a great boon to your business. But they can also be a... - [Top 4 Reasons You Don’t Want to Use Clickbait Headlines](https://buildcreate.com/top-4-reasons-you-dont-want-to-use-clickbait-headlines/): Everyone wants social engagement, clicks to their website, and search traffic. Clickbait headlines have an allure and an easy way to get people to click on... - [Is There Such a Thing as Too Much Content?](https://buildcreate.com/is-there-such-a-thing-as-too-much-content/): In content marketing there are two schools of thought. Many feel that longer, more robust content has more ranking capability, and serves the visitor better.... - [How to Write a Good Case Study](https://buildcreate.com/how-to-write-a-good-case-study/): Tell your best story to sell your business and your services. Ah, the case study. Possibly the oldest weapon in a marketer’s arsenal. A neat,... - [Business Blog Topics: What Should You Blog About?](https://buildcreate.com/business-blog-topics-what-should-you-blog-about/): So you want to run a business blog. How do you come up with good topics? One of the big questions we get from many small businesses when we propose starting a... - [Building a Content Repurposing Strategy for Your Business](https://buildcreate.com/building-a-content-repurposing-strategy-for-your-business/): Ways to keep your best content in front of visitors A key part of any content strategy involves being able to identify your best content and keep it in front... - [Frequently Asked Questions on Running a Small Business Blog](https://buildcreate.com/frequently-asked-questions-on-running-a-small-business-blog/): Our top tips on blogging basics for business owners. You’ve probably heard that content marketing offers one of the best returns on your investment when it... - [Longform Design: How to Present Long Articles on Your Website](https://buildcreate.com/longform-design-how-to-present-long-articles-on-your-website/): Super long content can generate more leads. But it also presents a design challenge. I’m a sucker for longform content. I get hooked on a good story, and next... - [Content Marketing ROI: Are You Getting What You Paid For?](https://buildcreate.com/content-marketing-roi-are-you-getting-what-you-paid-for/): How do you know you’re getting a good deal on your content marketing? When was the last time you had to invest a lot of resources into a product or service... - [How to Create an Editorial Calendar for Your Marketing Blog](https://buildcreate.com/how-to-create-an-editorial-calendar-for-your-marketing-blog/): Coordinate with your team, research your topics, make a solid plan. Marketing blogs are one of the best ways to promote your business online. A well-run blog... - [How to Measure the Success of your Content Marketing](https://buildcreate.com/how-to-measure-the-success-of-your-content-marketing/): You’re investing time and effort into your content marketing. How do you know it works? We spend a lot of time talking about how effective content marketing... --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt)