--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # Inbound & Marketing Automation > Marketing automation is all about creating a consistent communication plan for each new customer to keep you on their mind, without being annoying. Read on to learn about our approach! **Archive URL:** https://buildcreate.com/category/digital-marketing/inbound-marketing-automation/ **Taxonomy:** Category **Post Count:** 54 --- ## Posts in Inbound & Marketing Automation - [How to Receive and Respond to Customer Feedback](https://buildcreate.com/how-to-receive-and-respond-to-customer-feedback/): Why you need it, how to get it, and what to do with it once you have it. Customer feedback. I’m not sure how many people outside the PR and Marketing side of... - [Generate Leads with MailChimp and Google Analytics](https://buildcreate.com/generate-leads-with-mailchimp-and-google-analytics/): How MailChimp and Google Analytics work together to achieve inbound marketing success. In our time as an Ann Arbor digital marketing agency, we’ve gotten to... - [Digital Marketing Doesn’t End in Digital Spaces](https://buildcreate.com/digital-marketing-doesnt-end-in-digital-spaces/): Are the stories you tell online and in person aligned? Take a moment to consider the marketing you encounter as you go about your daily offline life. Maybe... - [How to Use Email Segmentation in Your Marketing Strategy](https://buildcreate.com/how-to-use-email-segmentation-in-your-marketing-strategy/): Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C... - [Should B2B Marketers Avoid the Holidays?](https://buildcreate.com/should-b2b-marketers-avoid-the-holidays/): It’s that time of year, where marketing teams are scrambling for those last minute ideas to push strong sales growth for the last quarter of the year.... - [Inbound Marketing vs Account Based Marketing – Which is Best?](https://buildcreate.com/inbound-marketing-vs-account-based-marketing-which-is-best/): Account based marketing (ABM) is really picking up traction right now in the digital marketing sphere. It’s a buzzword in the inbound marketing world and some... - [5 Email Marketing Practices That Will Get You Blacklisted](https://buildcreate.com/5-email-marketing-practices-that-will-get-you-blacklisted/): Here’s how to stay in your clients’ good graces and out of spam. Marketing your business is a tough and competitive job. It’s common for many companies, in... - [How to Build a Paid Media Strategy for Your Business](https://buildcreate.com/how-to-build-a-paid-media-strategy-for-your-business/): Paid Media can help your business attract, engage, and retain customers for the long term. The first question you may have when hearing the phrase “paid... - [Inbound marketing: what it is and why your organization needs it](https://buildcreate.com/inbound-marketing-what-it-is-and-why-your-organization-needs-it/): What is inbound marketing? Inbound marketing is the idea that instead of making cold calls, sending out emails, or paying for advertising space, you should... - [Marketing Automation vs. Customers Relationship Manager](https://buildcreate.com/marketing-automation-vs-customers-relationship-manager/): What’s the Difference? A comparison of marketing automation’s easy-to-learn functions with customer relationship management (CRM) software such as SalesForce... - [How to keep your email newsletter from ending up in spam](https://buildcreate.com/how-to-keep-your-email-newsletter-from-ending-up-in-spam/): You’ve heard about the black list of doom, how do you keep yourself off? If you’ve started your email newsletter, probably you’ve also heard a lot of things... - [How to create an email newsletter for your organization](https://buildcreate.com/how-to-create-an-email-newsletter-for-your-organization/): So you’re going to create an email newsletter. What now? Deciding to start an email newsletter for your organization was the easy part: now you actually have... - [Announcement: Build/Create is Now Offering Marketing Automation Services](https://buildcreate.com/announcement-build-create-is-now-offering-marketing-automation-services/): We at Build/Create pride ourselves in constantly looking for innovative ways to help our clients get the most out of their website. In today’s competitive... - [Does your organization need an email newsletter?](https://buildcreate.com/does-your-organization-need-an-email-newsletter/): The pros and cons to starting an e-newsletter Email newsletters are nothing new: many organizations have used them effectively, and many others have found... - [6 Benefits of Inbound Marketing](https://buildcreate.com/6-benefits-of-inbound-marketing/): It does more than generate leads Inbound marketing generates higher-quality leads, providing a better return on your investment. That alone should be reason... - [Marketing Attribution: What is it, and how can it help your business?](https://buildcreate.com/marketing-attribution-what-is-it-and-how-can-it-help-your-business/): “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Most people know this phrase from John Wanamaker, the department... - [How do I send a good marketing email?](https://buildcreate.com/how-do-i-send-a-good-marketing-email/): What does your customer want to read? Email marketing is a big part of most businesses content strategy these days. And we don’t expect it to go anywhere... - [How often should you send an email newsletter?](https://buildcreate.com/how-often-should-you-send-an-email-newsletter/): Before you send an email newsletter, think through your strategy. E-newsletters are a popular—and therefore obvious—choice for many companies. They are a... - [4 ways to build an email mailing list from scratch](https://buildcreate.com/4-ways-to-build-an-email-mailing-list-from-scratch/): You can build an email mailing list from ground up, but it will take some time. A healthy subscriber list can be a great boon to any business. It allows you... - [Marketing Periscope Ep 6: Marketing Attribution](https://buildcreate.com/marketing-periscope-ep-6-marketing-attribution/): In this episode we discuss marketing attribution, what it is, and how we with the help of SharpSpring can tell you where your marketing dollars are most... - [Marketing Periscope Ep 10: Email Marketing Part 2](https://buildcreate.com/marketing-periscope-ep-10-email-marketing-part-2/): In this episode we show you how we change text in SharpSpring to hopefully increase our open rates. We also discuss best practices on warming up email... - [Marketing Periscope Ep 9: Email Marketing Part 1](https://buildcreate.com/marketing-periscope-ep-9-email-marketing-part-1/): In this episode we discuss the basics of email marketing. The difference between the old way and the way it works best today. Buying lists vs. permission... - [Why would anyone want to subscribe to your newsletter?](https://buildcreate.com/why-would-anyone-want-to-subscribe-to-your-newsletter/): Struggling to grow your newsletter subscriptions? Is your offer strong enough? Email newsletters can be a great boon to your business. But they can also be a... - [Marketing Periscope: How to Create Emails That Get Clicks](https://buildcreate.com/marketing-periscope-how-to-create-emails-that-get-clicks/): We’ve discussed how to create emails in SharpSpring, and how to get emails that get opened. But now we’ll discuss how to create emails that get clicked on.... - [What Inbound Marketing Software is Right For You?](https://buildcreate.com/what-inbound-marketing-software-is-right-for-you/):   There are so many marketing automation/inbound marketing softwares out there. It's hard to know which are the right ones. Some, like HubSpot are... - [Ways You Can Use Your Website for Qualifying Sales Leads](https://buildcreate.com/ways-you-can-use-your-website-for-qualifying-sales-leads/): How your website can help qualify leads for your sales funnel. One of the best things your website can do for you is ease the burden on your sales department... - [3 Things You Can Do with Leads That Aren’t Ready to Buy](https://buildcreate.com/3-things-you-can-do-with-leads-that-arent-ready-to-buy/): 3 Things You Can Do with Leads That Aren’t Ready to Buy Every sales person has been there. A lead comes in, and they seem really excited about your offering.... - [How to Delight Returning Customers for E-Commerce Websites](https://buildcreate.com/how-to-delight-returning-customers-for-e-commerce-websites/): Repeat customers are your best business. Here’s how to keep them happy. We spend a lot of time talking about how to attract new customers to your e-commerce... - [Your 2017 Holiday Marketing Calendar for E-Commerce](https://buildcreate.com/your-2017-holiday-marketing-calendar-for-e-commerce/): It’s that wonderful time of year again. As Labor Day marks the unofficial end of summer, college football starts this weekend. In fact I haven’t turned on my... - [5 Ways to Overcome Buyer Hesitation on Your E-Commerce Store](https://buildcreate.com/5-ways-to-overcome-buyer-hesitation-on-your-e-commerce-store/): Here’s your how to guide reluctant shoppers all the way to checkout. Many e-commerce businesses face a similar problem: they’re attracting lots of visitors,... - [Top 5 Email Marketing Trends for 2018](https://buildcreate.com/top-5-email-marketing-trends-2018/): Email marketing has been around for almost as long as email itself. However you feel about getting discounts or blogs in your inbox, we marketers rely on it... - [Making the Grade: E-Commerce Benchmarks For Success](https://buildcreate.com/making-the-grade-e-commerce-benchmarks-for-success/): E-commerce seems simple. Build a website with products on it, set up a payment gateway, and shipping, then people will come and buy. And in it’s very simplest... - [How to Maximize Your Marketing Productivity with Automation](https://buildcreate.com/how-to-maximize-your-marketing-productivity-with-automation/): Let’s be honest, we’re all having to get more done with less time and resources. What was once a whole department of marketers is now 2 or less people having... - [What Are Email SPAM Traps, and How To Avoid Them](https://buildcreate.com/what-are-email-spam-traps-and-how-to-avoid-them/): Internet Service Providers (ISPs) and email spammers have been at odds since the invention of email. In fairness to ISP’s none of us want to get spam email. So... - [4 E-Commerce Email Marketing Ideas to Boost Sales](https://buildcreate.com/4-e-commerce-email-marketing-ideas-to-boost-sales/): E-commerce email marketing can come across as just pushy. It’s easy to do, right? You want to get people back on your website to buy. So you focus on what’s on... - [Top 5 Marketing Tools Every Entrepreneur Should Be Using](https://buildcreate.com/top-5-marketing-tools-every-entrepreneur-should-be-using/): Most businesses would love to have access to tools like SharpSpring or HubSpot. They’d love to have the sales funnel that would require SalesForce. But for... - [Cart Abandonment Recovery or More Traffic: Which is More Cost Effective](https://buildcreate.com/cart-abandonment-recovery-or-more-traffic-which-is-more-cost-effective/): There are two ways to increase your sales on e-commerce. First, you can increase relevant traffic. The second is to decrease your cart abandonment rate. The... - [4 E-Commerce Mistakes You’re Making that Impact Sales](https://buildcreate.com/4-e-commerce-mistakes-youre-making-that-impact-sales/): E-commerce may seem like an easy thing to do. It’s often cheaper than opening a brick and mortar store, so the appeal can be there. But, the difference between... - [How Downloadable Content Grows Sales Leads](https://buildcreate.com/how-downloadable-content-grows-sales-leads/): Downloadable content: the missing link between web traffic and sales. You’ve built up a sizable flow of web traffic, and you’re seeing good metrics for the... - [6 Ways to Increase Website Traffic for SMBs](https://buildcreate.com/6-ways-to-increase-website-traffic-for-smbs/): The first step in building your online business is growing your web traffic. Here’s how. Your website has the potential to be your greatest sales tool. But... - [How to Run a Successful Email Drip Campaign](https://buildcreate.com/how-to-run-a-successful-email-drip-campaign/): What is an email drip campaign, and why do you need as part of your sales process? Email marketing is one of the primary forms of digital marketing available... - [Lead Nurturing Best Practices for SMBs](https://buildcreate.com/lead-nurturing-best-practices-for-smbs/): You’ve generated some leads. What do you do with them now? Growing web traffic and converting them to leads are the first steps in your content marketing... - [How to Improve Your Customer Loyalty Metrics](https://buildcreate.com/how-to-improve-your-customer-loyalty-metrics/): Wondering what customer loyalty metrics to track? Here’s what to look for. Many businesses focus most of their energy on acquiring new customers rather than... - [5 B2B Email Marketing Conversion Strategies for 2018](https://buildcreate.com/5-b2b-email-marketing-conversion-strategies-for-2018/): How to integrate your email lists with your sales strategy. Email marketing remains one of the most effective means of reaching clients and growing... - [Timing is Everything: How Automated Email Marketing Closes Sales](https://buildcreate.com/timing-is-everything-how-automated-email-marketing-closes-sales/): Automated email marketing is better for your sales department and your prospects. Your sales prospects receive a lot of email, and most of it goes unopened.... - [Why You Need User Personas in Your Marketing Workflows](https://buildcreate.com/why-you-need-user-personas-in-your-marketing-workflows/): Without user personas, email marketing becomes impersonal and generic. Our inboxes are flooded, and more emails keep pouring in. We can hardly keep up with... - [Google RankBrain: What Your Business Needs to Know](https://buildcreate.com/google-rankbrain-what-your-business-needs-to-know/): How to use Google RankBrain to optimize your content to meet visitor need. Let’s start off by saying that Google RankBrain is not new. It’s not a new wrinkle... - [How to Get Whitelisted: Email Marketing Best Practices](https://buildcreate.com/how-to-get-whitelisted-email-marketing-best-practices/): What does it mean to get whitelisted, and how can you get your subscribers to do it? If you’ve spent any amount of time reading about the ins and outs of... - [Churn Prediction in Email Marketing: Keeping the Subscribers Satisfied](https://buildcreate.com/churn-prediction-in-email-marketing-keeping-the-subscribers-satisfied/): How do you know when subscribers are about to unsubscribe? In email marketing, nothing quite matches the satisfaction of seeing your subscriber numbers rise.... - [5 Tips to Speed Up Your Sales Cycle](https://buildcreate.com/5-tips-to-speed-up-your-sales-cycle/): Your website can help you close more sales in less time. Here’s how. As marketers, our main job is to help businesses built revenue. We do that in a variety... --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt)