--- This page is part of [build/create](https://buildcreate.com). For a complete overview of this site's content, entity data, and subject matter expertise, see our [AI Content Index](https://buildcreate.com/llms.txt) or [Full Content Archive](https://buildcreate.com/llms-full.txt). --- # SEO & PPC > SEO and Pay Per Click advertising go hand in hand when it comes to building a foundation of best practices upon which to launch your digital marketing campaigns. Learn more about how to make the most of them for your business! **Archive URL:** https://buildcreate.com/category/digital-marketing/seo-ppc/ **Taxonomy:** Category **Post Count:** 87 --- ## Posts in SEO & PPC - [SEO FAQs: How Long Does It Take to Rank for Keywords?](https://buildcreate.com/seo-faqs-how-long-does-it-take-to-rank-for-keywords/): How long does it take to rank on Google? Let us count the ranking factors… One of the most frequently-asked SEO questions boils down to: How long will it take... - [Happy Small Business Week: 5 Local Search Tools to Help Your Growth](https://buildcreate.com/happy-small-business-week-5-local-search-tools-to-help-your-growth/): If you’re like most small businesses, you rely on your community and local visitors to keep your business going. For you it’s important to stay relevant in... - [The Importance of Internal Linking in E-Commerce](https://buildcreate.com/the-importance-of-internal-linking-in-e-commerce/): When you think of internal linking in e-commerce, most SEMs and marketers are looking at it from a search engine role. While it’s true that good internal... - [5 User Engagement Metrics for WordPress](https://buildcreate.com/5-user-engagement-metrics-for-wordpress/): Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4th quarter of 2018! This is the time of... - [4 Google Analytics KPIs for Site Performance](https://buildcreate.com/4-google-analytics-kpis-for-site-performance/): Make Your Website Successful with Key Performance Indicators Key Performance Indicators (KPIs) are web analytics that measure the web traffic and visitor... - [4 Ways Google Alerts Can Help Target Your Marketing](https://buildcreate.com/4-ways-google-alerts-can-help-target-your-marketing/): Use Google alerts to show you what you need to know before you need to search for it. You know those people who always seem to be the first to know about... - [SEO Strategy: Do Stop Words Affect Search Engine Rankings?](https://buildcreate.com/seo-strategy-do-stop-words-affect-search-engine-rankings/): Why I stopped caring about stop words and decided to focus on readability. We SEOs are always trying to decode aspects of Google’s search engine algorithm in... - [Google, SSL Certificates, and SEO: What You Should Know](https://buildcreate.com/google-ssl-certificates-and-seo-what-you-should-know/): What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure... - [SEO Strategy: Should You Target Multiple Keywords Per Page?](https://buildcreate.com/seo-strategy-should-you-target-multiple-keywords-per-page/): What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the... - [Unpopular Opinion: SEO Isn’t Going to Fix Your Sales Problem](https://buildcreate.com/unpopular-opinion-seo-isnt-going-to-fix-your-sales-problem/): There are agencies all over the Internet either promising rankings results (the ones you obviously should run from) or at least can show that they’ve done the... - [4 Ways Internal Linking Builds SEO and Converts Leads](https://buildcreate.com/4-ways-internal-linking-builds-seo-and-converts-leads/): How to use internal linking to build your SEO strategy. Search engine optimization can be a very tedious job at times. With so many different techniques and... - [Is Poor UX Destroying Your Search Rankings?](https://buildcreate.com/is-poor-ux-destroying-your-search-rankings/): Google’s new core web vitals highlight importance of user experience for SEO. As anyone who's paid attention to SEO developments over the years knows, Google... - [3 SEO Tactics for Content Marketers](https://buildcreate.com/3-seo-tactics-for-content-marketers/): 3 SEO Tactics for Content Marketers There’s a classic saying that’s been floating around for the last half decade or more. “Content is King.” It’s trite and... - [Google and the basics of SEO](https://buildcreate.com/google-and-the-basics-of-seo/): What is SEO and why is it important? SEO stands for Search Engine Optimization. It’s how Google finds you and decides where to rank you in its search results.... - [Marketing Attribution: What is it, and how can it help your business?](https://buildcreate.com/marketing-attribution-what-is-it-and-how-can-it-help-your-business/): “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Most people know this phrase from John Wanamaker, the department... - [Writing with SEO in mind](https://buildcreate.com/writing-with-seo-in-mind/): Do you know how to make SEO work for you? Does Search Enging Optimization seem like a strange and mysterious practice to you? Something that only web coders... - [Optimizing visual content for your digital marketing SEO](https://buildcreate.com/optimizing-visual-content-for-your-digital-marketing-seo/): Have you thought about your visual content optimization? If there’s anything we’ve learned from SEO, it’s that every little bit counts. One easily-overlooked... - [Understanding Searcher Intent and Delivering Relevant Content](https://buildcreate.com/understanding-searcher-intent-and-delivering-relevant-content/): How focusing on keyword intent will make your visitors happy and boost your SEO. When you create content for your site, you’re not making it for just anyone.... - [Content Creation is for People (not search engines).](https://buildcreate.com/content-creation-is-for-people-not-search-engines/): Focus on creating content for humans rather than for SEO. It’s easy to get so carried away with SEO that you forget you’re creating content for people—not for... - [User Experience and Searcher Intent](https://buildcreate.com/user-experience-and-searcher-intent/): When you think of the two phrases: “User Experience” and “Searcher Intent” they don’t seem to have much in common. Searcher intent is all about how a company... - [7 Common SEO Mistakes to Avoid at All Costs](https://buildcreate.com/7-common-seo-mistakes-to-avoid-at-all-costs/): Eliminate these SEO mistakes before your strategy gets you in trouble. A lot of people are frustrated with SEO, which is why Matt blogged yesterday about SEO... - [4 SEO Tools You Need to Be Using](https://buildcreate.com/4-seo-tools-you-need-to-be-using/): Search engine optimization (SEO) and search engine management (SEM) can seem like a confusing and complicated thing to do. The reality is that while it’s time... - [How to increase conversions on your website.](https://buildcreate.com/how-to-increase-conversions-on-your-website/): Helping your SEO translate into sales results. Is your website getting a lot of hits but no conversions? Sometimes, you build an amazing website, optimize... - [Marketing Periscope Ep 8: Yoast and On-Page Optimization](https://buildcreate.com/marketing-periscope-ep-8-yoast-and-on-page-optimization/): In this episode we discuss on-page optimization, specifically the SEO tool Yoast. We use it to set a benchmark for how well our content is optimized for search... - [What Is Keyword Research, and Why Do I Need It?](https://buildcreate.com/what-is-keyword-research-and-why-do-i-need-it/): It doesn’t matter how smart Google gets, Keyword Research isn’t going away. This is a post for all of you who have heard the term “keyword research” bandied... - [Top 3 Easiest Ways to Get Better Backlinks](https://buildcreate.com/top-3-easiest-ways-to-get-better-backlinks/): Even in the year 2017 the best way to build domain authority and increase search engine rankings is through back-linking. The hard part is getting good... - [How to Increase Domain Authority (and Why You Should Care)](https://buildcreate.com/how-to-increase-domain-authority-and-why-you-should-care/): What is Domain Authority, anyway? If you’ve spent much time looking at your website rankings and wonder how you can improve them, you’ve probably come across... - [How does voice search affect your SEO strategy in 2017?](https://buildcreate.com/how-does-voice-search-affect-your-seo-strategy-in-2017/): What makes voice search different from ordinary search? You may have heard that voice search is the next biggest thing in SEO. That it’s going to be a... - [Top Link-Building Strategies to Boost Your Page Rankings](https://buildcreate.com/top-link-building-strategies-to-boost-your-page-rankings/): This is how you build links the right way. The Internet is awash with advice on various link-building strategies to build your SEO. There are, of course, the... - [Avoiding the Duplicate Content Penalty: SEO Best Practices](https://buildcreate.com/avoiding-the-duplicate-content-penalty-seo-best-practices/): What is duplicate content, and should you be worried? Duplicate content is an issue we regularly encounter when working with our clients to build a new... - [How to Use Google AdWords to Learn More About Your Customers](https://buildcreate.com/how-to-use-google-adwords-to-learn-more-about-your-customers/): If you’re a small business owner you may wonder, what were the words someone typed into a search engine to find my business? I know I think about this all the... - [How an Internal Linking Strategy Helps Your SEO](https://buildcreate.com/how-an-internal-linking-strategy-helps-your-seo/): Establish site hierarchy, build page authority, and improve site navigation. We’ve talked in the past about how link building can improve your SEO and help... - [How Much Does SEO Cost? (And What You Should Ask Instead.)](https://buildcreate.com/how-much-does-seo-cost-ask-instead/): If you want to improve your SEO, start with strategy, not price. SEO is one of the more difficult realms of web development and content strategy because it’s... - [How Can Google’s Featured Snippets Help Your Marketing?](https://buildcreate.com/can-googles-featured-snippets-help-marketing/): Want to know how to make it into one of Google’s answer boxes? It takes work. If you’ve Googled anything recently, you’ve probably noticed that Google often... - [3 Technical SEO Practices to Implement Before the Year Ends](https://buildcreate.com/technical-seo-practices-implement-year-ends/): Want something to cross off your 2017 checklist? Try these technical SEO best practices. December is upon us, which means some of us are hoping to finally get... - [Pros and Cons of Yoast SEO (and How to Make It Work for You)](https://buildcreate.com/pros-and-cons-of-yoast-seo-and-how-to-make-it-work-for-you/): Yoast SEO is a great tool. If you know how to use it. Every content writer in the WordPress community knows Yoast and is probably well-familiar with their... - [Fact: Online Consumers Sweat the Small Stuff (and So Should You in 2018)](https://buildcreate.com/fact-online-consumers-sweat-small-stuff/): In 2016 Google released a study on the number of micro-touchpoints that a car buyer had during a 3 months sales process. They discovered that in settling on a... - [How do Google’s Longer Meta Descriptions Impact Your SEO?](https://buildcreate.com/how-do-googles-longer-meta-descriptions-impact-your-seo/): Editor's Note: After a few months of testing longer meta descriptions, Google changed the length back to a shorter format. If you're confused about the... - [7 Local SEO Strategies for Small Businesses](https://buildcreate.com/7-local-seo-strategies-for-small-businesses/): For small businesses hoping to increase visibility in a local market, here’s where to start. I spent a weekend in New York City about this time last year. It... - [Using LSI Keywords to Help Your Page Rankings](https://buildcreate.com/using-lsi-keywords-to-help-your-page-rankings/): Most folks who know about digital marketing and especially about SEO are familiar with keyword density. It’s a metric that every SEO driven content creator... - [On-Page SEO: What You Need to Do, and Why It’s Important](https://buildcreate.com/on-page-seo-what-you-need-to-do-and-why-its-important/): 5 On-Page SEO tips that can help you improve readability and rankings. We've talked about several aspects of SEO recently, from how to write a longer meta... - [How To Do SEO Competitive Analysis in 2018](https://buildcreate.com/how-to-do-seo-competitive-analysis-in-2018/): Competitor analysis has been going on since day one in the free market. The moment there were two blacksmiths in town, business owners started trying to figure... - [Are You “Near Me?” Changes in Local Search in 2018](https://buildcreate.com/are-you-near-me-changes-in-local-search-in-2018/): If you’re a business that relies on local traffic, either in your store or on your website, local search terms are important to you. Being optimized for local... - [3 Great Ways to Get High Quality Backlinks](https://buildcreate.com/3-great-ways-to-get-high-quality-backlinks/): 3 Great Ways to Get High Quality Backlinks Backlinks, we all want them. For search engine rankings, we all need them. Getting them can seem like a daunting... - [Is it Really Worth Investing in Bing Ads?](https://buildcreate.com/is-it-really-worth-investing-in-bing-ads/):   When you think of search ads, what do you think of? Google AdWords? You’re not alone. The vast majority of folks who advertise online do so with... - [5 SEO Mistakes You’re Making (and How to Fix Them)](https://buildcreate.com/5-seo-mistakes-youre-making-and-how-to-fix-them/): We all know that SEO is an important part of your digital marketing strategy. But it’s not everything. All too often people mistake SEO for digital marketing,... - [How to Lower AdWords CPC to Make More Money](https://buildcreate.com/how-to-lower-adwords-cpc-to-make-more-money/): Ever wonder how Google made $110B last year? Well, about $70B of it came from ad revenue. That’s right, those ads that get listed above your organic search... - [4 E-Commerce Mistakes You’re Making that Impact Sales](https://buildcreate.com/4-e-commerce-mistakes-youre-making-that-impact-sales/): E-commerce may seem like an easy thing to do. It’s often cheaper than opening a brick and mortar store, so the appeal can be there. But, the difference between... - [Mobile First Indexing in 2018: What Now?](https://buildcreate.com/mobile-first-indexing-in-2018-what-now/): There are nearly as many cell phones in operation as human beings, and 2/3rds of the world’s population has a cell phone. If that doesn’t convince you that... - [6 Ways to Increase Website Traffic for SMBs](https://buildcreate.com/6-ways-to-increase-website-traffic-for-smbs/): The first step in building your online business is growing your web traffic. Here’s how. Your website has the potential to be your greatest sales tool. But... --- **About this site:** build/create — B2B Marketing, Web Design and Branding for Manufacturing & Technology Clients. [AI Content Index](https://buildcreate.com/llms.txt) | [Full Site Content](https://buildcreate.com/llms-full.txt)