How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
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5 User Engagement Metrics for WordPress
Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4th quarter of 2018! This is...
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SEO Audit Checklist: What Should You Look For?
Wondering why your site traffic seems sluggish? You may be due for an SEO audit. SEO audits: they’re hardly the most exciting subject for many site...
4 Ways Internal Linking Builds SEO and Converts Leads
How to use internal linking to build your SEO strategy. Search engine optimization can be a very tedious job at times. With so many different techniques...
How to Use Structured Data for Ecommerce
What Is Structured Data and Why Do You Need It for Your Ecommerce Store? Structured data refers to organized data that is made to fit a...
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5 Tips to Master SEO for Ecommerce
How to improve your SEO for ecommerce stores. Ecommerce is an ever growing—and ever competitive—field for many businesses. While the Internet has opened opportunities for many...
How Do User Experience and SEO Work Together?
UX and SEO are the perfect team. Here’s how to make sure they mesh. We write a lot about both user experience and SEO (Search Engine...
Is Your SEO Specialist Promising the Impossible?
Understanding the good/cheap/fast of content marketing and SEO. There’s an old truism in marketing and other customer service-related fields that you can have quality, efficiency, or...
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5 E-Commerce Tracking Metrics You Should be Measuring
E-commerce tracking isn’t just about the number of sales you get, which is important, but not the only metric that’s important. This is especially true...