browsing "email marketing"

Timing is Everything: How Automated Email Marketing Closes Sales

Timing is Everything: How Automated Email Marketing Closes Sales

Automated email marketing is better for your sales department and your prospects. Your sales prospects receive a lot of email, and most of it goes unopened. Automated email marketing is a part of the problem. It’s never been easier to send emails according to a detailed calendar, and as a result, marketing emails have flooded… read more

5 B2B Email Marketing Conversion Strategies for 2018

5 B2B Email Marketing Conversion Strategies for 2018

How to integrate your email lists with your sales strategy. Email marketing remains one of the most effective means of reaching clients and growing businesses. Yet many businesses haven’t updated their email marketing tactics in decades. Their approach is to send as much as they can to as many people as possible, without regard for… read more

How to Run a Successful Email Drip Campaign

How to Run a Successful Email Drip Campaign

What is an email drip campaign, and why do you need as part of your sales process? Email marketing is one of the primary forms of digital marketing available to online businesses. Yet many businesses aren’t certain how to do it effectively. Are marketing emails a digital equivalent of a mass mailer? Are they newsletters?… read more