When Should You Use Yoast’s Mutliple Keyword Tool?
If one keyword is good, are more better? Keywords are a critical factor for improving your search rankings. Knowing what word or phrase you want to target helps you craft your content in such a way that it appears in search results. A good keyword, when used appropriately, brings order and alignment to your pages…. read more
SEO FAQs: How Long Does It Take to Rank for Keywords?
How long does it take to rank on Google? Let us count the ranking factors… One of the most frequently-asked SEO questions boils down to: How long will it take for my content to rank for keywords on Google? It’s not a dumb question—in fact, we often want to be ready to answer it for… read more
Why Blog Keywords Grow Organic Search Traffic
Blogging regularly—and diversifying your keywords—will help grow organic web traffic. Any content marketer worth their salt takes it as given that blogging is good for SEO. But for many business owners, the link between regular blogging and increased search traffic is less obvious. Their primary instinct is to sell, because this is what they’ve always… read more
6 Ways to Increase Website Traffic for SMBs
The first step in building your online business is growing your web traffic. Here’s how. Your website has the potential to be your greatest sales tool. But for that to happen, it has to generate enough on-site traffic to grow the leads you need for your business. For big businesses with high brand recognition and… read more
28 Marketing Jargon Terms (So We All Speak the Same Language)
It’s hard to talk about marketing without using jargon. Here’s what we mean to say. Ever get into a conversation with a marketer and feel like you’re talking a different language? That’s because, in a sense, you are. Marketers—like many other professionals—use a lot of terms to refer to specific tools, concepts, or actions. These… read more
On-Page SEO: What You Need to Do, and Why It’s Important
5 On-Page SEO tips that can help you improve readability and rankings. We’ve talked about several aspects of SEO recently, from how to write a longer meta description to our discussion of whether or not stop words will impact your optimization efforts. We also recently discussed a few technical SEO strategies you can use to improve… read more
SEO Strategy: Should You Target Multiple Keywords Per Page?
What’s the better strategy: targeting multiple keywords per page, or just one? I wanted to tackle a super nerdy question today that gets into some of the nitty-gritty dilemmas at the heart of SEO. Namely: how many keywords should you use on a page? Keyword research is a complicated subject. Finding good target keywords, and… read more
Understanding Searcher Intent and Delivering Relevant Content
How focusing on keyword intent will make your visitors happy and boost your SEO. When you create content for your site, you’re not making it for just anyone. You’re creating it for a target audience that you hope to attract and convert. Given those conditions, you need to pick keywords that match what searchers are… read more
Episode 08: Understanding Analytics – Research vs. Reporting
In today’s episode we start our series on Understanding Analytics by exploring the dual purposes for which analytics exist – research and reporting. We’ll talk about what these are really for and why it’s important to keep them separate.
Episode 09: Understanding Analytics – Metrics
In today’s episode we continue our series on Understanding Analytics by covering the various Metrics that make up a good sales funnel. We’ll talk about what each one is, and why it’s important.