browsing "lead nurturing"

5 B2B Email Marketing Conversion Strategies for 2018

5 B2B Email Marketing Conversion Strategies for 2018

How to integrate your email lists with your sales strategy. Email marketing remains one of the most effective means of reaching clients and growing businesses. Yet many businesses haven’t updated their email marketing tactics in decades. Their approach is to send as much as they can to as many people as possible, without regard for… read more

Ways to Increase Your Returning Visitor Rate

5 Ways to Increase Your Returning Visitor Rate

New traffic is exciting, but returning customers are the bread and butter of your business. Many businesses focus most of their marketing energy on drawing in new visitors. They trust that, once their visitors get a taste of their site, they’ll be happy to keep coming back for more. And, in many cases, that’s perfectly… read more

Lead Nurturing Best Practices for SMBs

Lead Nurturing Best Practices for SMBs

You’ve generated some leads. What do you do with them now? Growing web traffic and converting them to leads are the first steps in your content marketing strategy. But once you have leads, what do you do with them? Many businesses drop the ball with newly acquired leads simply because they’re not sure how to… read more