browsing "marketing"

SharpSpring vs. HubSpot: What's Best for B2B

SharpSpring vs. HubSpot: What’s Best for B2B?

How to choose the right marketing automation software for your business. Marketing automation plays an increasingly important role in the growth of many businesses—especially online. Done well, automation helps businesses spend their marketing budgets more intelligently, so they waste less time spamming people who aren’t interested in their products and services, and more time focused… read more

3 reasons we chose sharpspring

3 Reasons We Chose SharpSpring

Marketing automation softwares have grown in popularity over the last 5 years or more. They can vary from complex systems that can help you in every aspect of your digital marketing, to those that only manage a few things. This means that they can also vary widely in price as well. To find the right… read more

8 Ways to Use Your Website to Build Brand Awareness

8 Ways to Use Your Website to Build Brand Awareness

Strong brand awareness keeps you top of mind when customers need your services. We all have hundreds—if not thousands—of interactions every day with one brand or another. As a result, if you were asked to name some prominent brands, you could probably do so quite easily. In fact, you probably know multiple brand names for… read more

5 B2B Email Marketing Conversion Strategies for 2018

5 B2B Email Marketing Conversion Strategies for 2018

How to integrate your email lists with your sales strategy. Email marketing remains one of the most effective means of reaching clients and growing businesses. Yet many businesses haven’t updated their email marketing tactics in decades. Their approach is to send as much as they can to as many people as possible, without regard for… read more

Why B2C businesses need digital marketing

Why B2C Businesses Need Digital Marketing

Digital Marketing Isn’t Just for B2B Companies Business to Consumer (B2C) marketing discusses the approaches that a company takes in order to promote its products and services. The most effective B2C marketing tactics rely on emotionally evocative messaging to demonstrate the value of their brand to consumers. Furthermore, while many of these strategies used to… read more

Persona Development 101: Knowing Your Audience

Persona Development 101: Knowing Your Audience

How buyer personas define your customer base and improve your marketing message. Do you know your customer? Do you know what gets them out of bed in the morning? What keeps them up at night? What makes them tick? Obviously, these aren’t easy things for any business to know—at least, not in their particulars. But… read more

6 Local SEO tactics to outrank your competition

6 Local SEO Tactics to Outrank Your Competition

Reaching the top of the search results isn’t what it used to be. Back in the glory days, it was pretty easy to get found. You named your business “A-1 Service Type” and you were listed #1 in the phone book. When someone needed a plumber, they went for the first one they saw, and… read more

6 Markeing success metrics b2b businesses need to understand

6 Marketing Success Metrics B2B Businesses Need to Understand

When it comes to understanding the metrics for success, few verticals have it harder than B2B service companies. Your sales cycles are longer, there are less targets, and you have just as much competition as your B2C counterparts. While often your margins and revenues are higher on a per acquisition basis, it can be difficult… read more

b2c advertising

5 B2C Advertising Strategies for Small Businesses

Whether you’re a new business or an established one understanding digital advertising strategies that can help your business grow your B2C sales. The biggest hurdle for many businesses is understanding what those strategies are and how to use them. We’ll explore three different areas: Social Media, Google Ads, sponsorships, and mobile advertising. Each of these… read more

4 b2b sales techniques to use on your website

4 B2B Sales Techniques To Use on Your Website

In the world of web design and marketing the needs of sales people can often get overlooked. For sales your traffic growth and time on page are not key factors for success. No for them leads are the key performance indicator (KPI) that they look for. So if you are a small business owner you… read more