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# Research Insights

**Archive URL:** https://buildcreate.com/category/research-insights/
**Taxonomy:** Category
**Post Count:** 9

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## Posts in Research Insights

- [Do Manufacturing Achievers Need Agencies?](https://buildcreate.com/do-manufacturing-achievers-need-agencies/): Even industry leaders benefit from well-placed expertise.
When we published our “From Believing to Achieving” marketing report, we identified three mindsets...
- [Your Agency Cost Calculation Is Wrong](https://buildcreate.com/your-agency-cost-calculation-is-wrong/): Building up a full-service marketing department from scratch is more expensive than you think.
One of the most common hesitations we hear when we talk to a...
- [Where Does Marketing Cynicism Come From?](https://buildcreate.com/where-does-marketing-cynicism-come-from/): Let’s grab the bull by the horns.
In our recent survey report on marketing mindsets among manufacturers, one of the key groups to emerge were the Cynics:...
- [Introducing a New Worldview: Achievers, Believers, and Cynics.](https://buildcreate.com/introducing-a-new-worldview-achievers-believers-and-cynics/): We conducted original research into marketing mindsets in the manufacturing technology industry. The results shaped how we view the industry—and they’ll change...
- [Breaking Believers Out of the Cynic Cycle in Manufacturing Technology](https://buildcreate.com/breaking-believers-out-of-the-cynic-cycle-in-manufacturing-technology/): How can industrial marketers find traction when every action feels like spinning wheels? It’s time to throw down some gravel.
When we ran our survey, which...
- [When Do You Need to Focus on Brand Positioning?](https://buildcreate.com/when-do-you-need-to-focus-on-brand-positioning/): Brand positioning brings essential clarity during major inflection points in your business.
Brand positioning clarifies who you are today, what you stand for,...
- [What is Positioning vs Marketing vs Branding](https://buildcreate.com/what-is-positioning-vs-marketing-vs-branding/): Positioning exists at the intersection of Marketing and Branding.
As marketing leaders we’ve all read an overwhelming number of articles about marketing and...
- [Do You Need a Deliverable or a Strategy?](https://buildcreate.com/do-you-need-a-deliverable-or-a-strategy/): Before you assume you know what you need, make sure you know what’s possible.
One of the more common inquiries we receive comes from someone shopping for...
- [Beyond Sales: Are You Underutilizing Your Website?](https://buildcreate.com/beyond-sales-are-you-underutilizing-your-website/): Your website can be positioning you for success even if it’s not driving sales.
At a certain size and success level, it seems like many companies just let...

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