browsing "strategy"

Should You Practice Defensive SEO and Marketing Strategies

Should You Practice Defensive SEO and Marketing Strategies?

What happens if SEO gets nasty and your competitors try to sabotage your rankings? Most SEO is about following best practices, building organic links, optimizing your backend, and publishing regular, targeted content. If you follow these strategies, you will grow traffic to your site. And if you have a good product with a sound business… read more

design, UX, web development

A Beautiful Design – The Psychology Behind UX

You may or may not be aware of this, but we’re inside your head right now. Just by you being on our website. Don’t go! You’ll just end up on another website where someone else will be in your head. That’s because there’s a lot more behind the design of a website than you think,… read more

How to Use Blog Categories to Refine Your Content Strategy

How to Use Blog Categories to Refine Your Content Strategy

Want to keep your visitors engaged on your site? Blog categories may be the simplest solution you’re not using. If you’ve spent any time on blogs, you’ve probably noticed that a lot of them contain thumbnails on the bottom indicating “related posts.” How does the website know what posts are related? The answer lies in… read more

7 Blogging Tips to Boost Your Content Marketing in 2018

7 Blogging Tips to Boost Your Content Marketing in 2018

Is 2018 the year you up your content marketing game? Here are a few blogging tips to get you started. For many businesses, committing to a marketing blog is a big push. However, if you’ve been working on your content marketing for a little while now, you may be wondering how to improve your blog… read more

How to create a content marketing strategy in six steps.

How to Create a Content Marketing Strategy in 6 Steps

You want to give content marketing a try? Here’s how to build a solid content marketing strategy. Content marketing is a huge, confusing business. Over the past few years, I’ve spent so much time living and breathing this industry that I sometimes forget how much I didn’t know when I first started. We can spend… read more

How much does SEO cost? (And what you should ask instead.)

How Much Does SEO Cost? (And What You Should Ask Instead.)

If you want to improve your SEO, start with strategy, not price. SEO is one of the more difficult realms of web development and content strategy because it’s become such a buzzword that many people have become convinced that they need it before they know what it is. Which, of course, they do. SEO is… read more

Ways Google Alerts can help you target your marketing.

4 Ways Google Alerts Can Help Target Your Marketing

Use Google alerts to show you what you need to know before you need to search for it. You know those people who always seem to be the first to know about breaking news or industry updates? Well, they’re on to something—and now you can be, too. Google alerts aren’t new, but if you missed… read more

Influencer Marketing Strategy: Does Your Business Need One?

Influencer Marketing Strategy: Does Your Business Need One?

What is influencer marketing, and is it the right strategy for your business? You’ve tried various marketing strategies, but you’re looking for a way to grab some extra PR. Or maybe you are hoping to get your business in front of a new audience, and need an “in” with your niche market. Either way, influencer… read more

How to Make Content Distribution Part of Your Marketing Plan

How to Make Content Distribution Part of Your Marketing Plan

How to use distribution channels like LinkedIn and Medium in your content strategy. So you’ve made progress with your content marketing. You have a blog going, you share your posts on a few social media platforms, and you’re seeing some results. But you want to see more. Blogging is the bread and butter of any… read more

why content marketing is your best proactive marketing strategy

Why Content is Your Best Proactive Marketing Strategy

Don’t building your marketing plan on reactive scenarios. Take control of your message. I recently had a client come to me who was very excited about a marketing opportunity. They’d published a piece on LinkedIn which had gotten some traction, and they wanted to know how to make the best use of the attention. I… read more