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If you’re a business to consumer company, you may have considered using Tumblr to reach a younger demographic. If you’re not familiar with Tumblr, it’s a microblogging site that allows users to post stories, multimedia and other short-form content. You can follow and be followed by other bloggers that are interested in what you do. There are over a half billion users on Tumblr so getting people to find your website through your content is pretty popular with a lot of consumer based businesses.
Now, in all honesty, it’s not for everyone and you should check with a social media expert to see if it’s right for you. But if you’re a bookstore, brewery, or basket weaver; really any place that people are passionate about what you do – it’s probably a good place to promote your work. It can be hard to get traction on Tumblr with that many users all vying for the same eyes. So here are four easy tips to help you be as successful as you can be.
Don’t use more than 5 tags in a post. Tumblr only uses the first five tags you have in your post in their search terms. If you want to reach a bigger audience, you need to use only five starting with the most general relevant terms you can and get more specific as you go.
Because of Twitter and Facebook, most people are used to #alloneword. But, on Tumblr you can use spaces in your words to help your searching. So instead you’d use #all one word. If you’re familiar with how Linkedin uses hashtags for searching this should be familiar. This will allow you to get longer keyword searches.
Posting consistently at the time of day your followers are online as well as liking and reblogging their work will encourage them to share yours and gain you new viewers and followers. You can find the information on your followers on the desktop site where you’ll find a graph under the Analytics tab. You can actually hook Google Analytics to your Tumblr account for even more data on your vistors. (for more information on that check out https://www.tumblr.com/docs/en/google_analytics)
In the same vein of posting consistently, scheduling posts will push content out in regular intervals even if you only do it once a day. (like binge watching only binge reblogging) You can set a post per day amount so that your followers don’t think you’re spamming them and your blog will be placed consistently throughout their feed.
Again, Tumblr isn’t for every business model. Build/Create doesn’t have a Tumblr, although we probably could. There’s lots of people into WordPress and digital marketing, but we also know that they generally aren’t our core customers. We’d rather push our blogs to places we know will help us in what we do.
If you have any questions about Tumblr or which social media outlets would be a good fit for you, feel free to ask.