May 9th, 2012

New website launch – Ann Pearlman

the challenge

Ann Pearlman needed an online home for her many creative endeavors, especially her books. She also needed to promote the release of her latest novel, A Gift For My Sister, and gave us a hard deadline of the book’s release date. With multiple books and covers for each book, plus artworks in a variety of media, we had an unusually large number of visual elements to incorporate. We wanted a web design which would work with all of these without being a plain white background.

the solution

We used several of Ann’s own paintings to created background images for the site, choosing paintings whose primary colors complimented the visual elements which would be showcased on each page. The horizontal top menu and consistent page layouts provided visual continuity between pages with different backgrounds, freeing up the background and page space to be unique from page to page. This allowed us to create a site which is distinctly Ann’s.

See the results for yourself at!

Here’s what Ann had to say about the experience:

Creating my website with Build/Create studios was fun and exciting.  Eric and Ian’s enthusiasm, skills, and efficiency made the process a creative adventure we did together.  They incorporated my personality and ideas so that the website is emblematic my books and art as well as me.  They respected my timeframe and delivered the completed website in a timely manner. Feedback from friends, my publisher, and fans lets me know that I’m not the only one who thinks each page is spectacular and easily traveled.

My website is simple for me to alter after the tutorial I received. In the last few weeks, I added an excerpt and the banner that linked to it came up automatically.  Additional reviews, blogs, pictures are a breeze.  Ian, Eric, and their crew seemed to have anticipated everything. My website is not only gorgeous, operates well, but I can manage it myself. I love visiting it! And it’s a pleasure to work with it.

We loved working with Ann, and wish her all the best with her books and other ventures!

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