DIGITAL MARKETING AND WEB DEVELOPMENT GO HAND IN HAND.
There, we said it.
We see a lot of agencies out there doing half of a good job. They may know marketing really well, but when it comes to implementing their strategy in a digital world, their creative solutions are sabotaged by poor user experience.
We also see excellent developers creating websites that they don't know how to market. Then their clients go to hire a marketing agency that doesn't know how to use the website, and it's a self-defeating spiral.
The truth is that, if you want someone to build a website that will launch your marketing efforts, you should also find an agency that knows marketing well enough to be a full creative partner—even if you have a marketing team of your own.
...which is a good thing,because our clients are full of them. In the past, these questions have gradually filtered onto our blog. Now we’d like to make that process more deliberate.
Do you have a question about design, SEO, usability, digital marketing, or any other area of our expertise? Send it our way, and one of us (probably Laura) will research and write up an answer, complete with graphics, gifs, and examples.