For B2B businesses, LinkedIn can be a profitable marketing channel, increasing brand exposure and establishing a business as a leader in its industry. But to be successful, brands need to understand how the platform works so that they can develop a strategy that will work for their audience.
...which is a good thing,because our clients are full of them. In the past, these questions have gradually filtered onto our blog. Now we’d like to make that process more deliberate.
Do you have a question about design, SEO, usability, digital marketing, or any other area of our expertise? Send it our way, and one of us (probably Laura) will research and write up an answer, complete with graphics, gifs, and examples.