What is User Experience?
UX is Understanding the Underlying Patterns of Human Behavior.
You don’t know what you don’t know.
Without insights into visitor intent and their on-page actions, how do you know what your visitors really want? We use tools to help us track visitor engagement and their interactions on the website. We also find out what everyone’s missing, what areas need improving to help your visitors get where they need.
Learn what you don’t know, so you can improve for the future.
We go beyond analytics.
Demographics are important but we can go a step beyond. Learning who your visitors are is one thing, but understanding what motivates them is what we seek. You can go beyond demographic data and analytics to truly studying the human behavior. Our goal is to improve their experience in interacting with your business online.
Be your competitor’s worst nightmare by being your visitor’s dream.
See How UX Affects Marketing as Well
Our goal is to improve your website, and in doing so we want to improve how marketable your website and your company are. See how we work with you and the tools in our tool bag to create websites that not only please the eye, but the search engines.
What you’ll see in this video
- Using Inspectlet and AdWords to determine page content.
- Our thought process as we change design on your website.
- How marketing and UX work hand-in-hand at Build/Create for the best of both worlds.