If you didn’t know it already, SharpSpring is the second most used marketing automation platform in the world. But most people when they think of inbound marketing tools they think of HubSpot. So what’s the difference? What makes HubSpot so huge? Are they really superior to all the other platforms out there? Let’s find out who’s email automation tool is better.

We took a look at all the features that each offer in their email automation and stacked them against each other to see if the kings of marketing and email automation are really that superior. To get the full selection of features we’re comparing this to HubSpot enterprise. The smaller versions don’t have the full suite of features, so it wouldn’t be an equal comparison.

Email Features

Having a robust email builder that delivers emails that look great in any email client is important to any marketer. So let’s see how these two stack up.

Feature

SharpSpring

HubSpot Enterprise

Drag-and-drop designer   

Yes

Yes

WYSIWYG interface   

Yes

Yes

Dynamic content 

Yes

Yes

Responsive templates

Yes

Yes

After the click tracking (on page tracking)

Yes

Yes

Render testing

Yes, but there is an extra cost to this

Yes

A/B testing

Yes

Yes

RSS email syndication

Yes

Yes

DKIM Required

Yes

No

So for this a slight advantage goes to SharpSpring. The ability to test how an email will look in different email clients costs between $1-3.50 per email tested, so there is a higher cost incurred. So why does SharpSpring get the advantage?

Requiring DKIM to be set up for your domain is a safety feature for you. While you might as a HubSpot user set it up yourself, you’re not the only one emailing from the same server. You could be at risk for getting flagged for spam because of another user’s behavior.

Email Automation

The whole point of all these is to make a marketer’s job easier. Not having to follow up with every contact and nurturing them down the funnel means more time for other tasks. So how do these two do in terms of automation capabilities? Let’s find out.

Feature

SharpSpring

HubSpot

Visual workflow builder

Yes

Yes

Triggers and filters

Yes

Yes

Branching workflows

Yes

Yes

Time-based automations

Yes

Yes

Personas

Yes

Yes

Dynamic lists

Yes

Yes

Advanced segmentation

Yes

Yes

Dynamic website content

Yes

Yes

Advanced lead scoring

Yes

Yes

Behavior-based automations

Yes

Yes

Unlimited workflows and tasks

Yes

Yes

Who’s email automation tool is better? It’s pretty evenly matched. Since marketing automations is the whole foundation of both of these platforms it makes sense that they would be so equal.

Price

It’s not a feature of the softwares, but it definitely is a determining factor.

Cost

SharpSpring

HubSpot

Onboarding

$1,250

$5,000

Monthly Cost

$500

$2,400

Total Annual Cost

$7,250

$33,800

Well, that one’s not really all that close.

Conclusion

When you’re asking yourself, “between Hubspot and SharpSpring, or any other marketing platform, who’s email automation tool is better?” The answer is, they’re all very similar when it comes to features. But it’s being able to save the money on software costs and being able to allocate it to marketing tasks that will help you achieve your goals faster. 

It’s like buying a Ford Focus and finding out that it has all the features, functionality, and support of a Tesla.

Published 02/16/18 by Eric Lynch