Are you tired of #motivationmonday and #tbt? Social media is important for so many businesses and organizations. You may use it to communicate with your customers or to sell products. Custom content is great and engaging, when it’s yours. If you’re a law firm does it matter that today, June 30, 2017 is National Social Media Day? Alright bad example. But yesterday was National Waffle Iron Day, I mean unless your Waffle House or IHop, who cares?
And if you’re one of 2,045,491 other businesses, bloggers, and celebrities Tweeting out #fridayfeeling, there’s a good chance that you’re not going to get a retweet over Jay-Z. So if you don’t feel like following the trends that everyone else is doing is getting you those results, perhaps it’s time to spice it up.
Tell YOUR Story
You know what’s really Monday motivating? Learning that a company started out of a garage with $500 in an AdWords account and they grew to be very successful. The stories of your business and your culture aren’t just for employee “likes” and orientation videos.
Its unique content that no one else can say they have.
Make Something Actually Shareable
Honestly, another SEO blog about the importance of backlinks. Please. God. No. We get it, they’re important. But posting that to Facebook is not exactly viral content. Unless your Rand Fishkin or Matt Cutts, no one cares. (I say that, but I’m sure I’ve written 2 or 3 of them this year)
Everyone does something differently. Maybe you have a good work/life policy, or allow for employees to work from home when they want. Any of these things are not just important to getting new employees, but also potential customers who may agree with your stance on things. It’s not just about you as a company though, it’s about how your social media followers see themselves in the story.
Try Live Video
Our creative director Ian has a podcast and has recently started using Facebook Live during his recording of it. It helps our engagement, but more importantly it allows our followers to get some insight into who Build/Create is.
Mix Music and Work
Are there mixes that your office uses to get productive or songs that MUST BE PLAYED?! (Vitas) Share that on your wall. Or better yet make it a company playlist that’s public on Spotify. If it’s good Starbucks its good enough for me.
Your Mom Wasn’t Lying
Your mom probably said, “oh honey, if you want to make friends, just be yourself.” Honestly, that strategy got me picked on more than seen as a friend, but I digress. The point is, you found a tribe in school, in college, and in life, the same is true of business. Be yourself, have your company culture shine through, and social media is going to be a lot friendlier.