BRING YOUR EXPERTISE TO THE FORE

DIGITAL MARKETING FOR ADVANCED INDUSTRY

Technological innovation and high-tech manufacturing are evolving at a rate that is outpacing public awareness.

To stay ahead of the competition, business leaders need digital marketing that can communicate the technicalities of their market differentiators in ways that customers and investors can understand.

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Client Spotlight: Rebuilding the Online Presence of a Manufacturing Powerhouse!

Eagle Technologies has been a leader in automated manufacturing for nearly seven decades, specializing in building production lines that incorporate the latest in robotics, advanced testing, and other high-tech manufacturing solutions. Their website told a different story.

ELEVATING A BRAND CONCEPT

We updated their brand colors from red and blue to brick and teal, limited the grays of the old site, and expanded their palette to include dark green and cobalt blue.

EXECUTING A FULL SITE OVERHAUL

We developed UX-friendly mega navigation, restructured their industry and service pages, and interviewed key members of the Eagle team as part of a comprehensive rewrite of their site content.

DELIVERING A POWERFUL BRAND VIDEO

Our videographer traveled to Eagle’s locations to shoot their facilities—including drone footage. We worked closely with Eagle to develop a script for a result that was truly awe-inspiring.

“build/create’s team has been a fantastic support as we’ve launched our new website. Our website is one of our best sales tools. We use it regularly in customer meetings to showcase our automation solutions. They took us from a dated design that did not reflect the quality and cutting-edge capabilities of our company to a bold new design that powerfully communicates our brand.”

Brandon Fuller

Partner, COO, Eagle Technologies

READ EAGLE’S STORY FOR YOURSELF.

Our client spotlight only begins to scratch the surface of everything we did for Eagle Technologies. We also created downloadable sell sheets, collaborated with their sales team to redesign their sales presentation, wrote high-profile content pieces for their blog and LinkedIn, and supported the writing of key internal communication pieces. Download our case study to learn more about what we did, and see the before and after pictures for yourself.

Let Our Expertise Work for You.

We don’t walk into sales meetings with one-size-fits-all solutions. Instead, we begin all our client interactions with a thorough needs analysis, so that the proposal that lands on your desk is one that fits your goals and your budget.

As a digital marketing company, we pride ourselves on the way our services integrate with each other to support our clients so that their branding, website, and marketing operate in unison. Based on our discovery conversations, our proposals include the following elements:

BRANDING.

Our branding services range from a simple refresh to a comprehensive revisioning. Grounded in research and with an eye for long-term strategy, we will create a look and feel for your company that will be recognizable at a glance.

WEB DEVELOPMENT.

We build websites with a focus on usability and UX. Not only can we help you restructure your site architecture for a more intuitive, user-focused navigation experience, we’ll also fulfill any custom dev needs on your wish list.

DESIGN, VIDEO & PHOTOGRAPHY.

Whether you’re looking for drone videography to showcase your manufacturing facilities, on-site photography to bring a human face to your business, or marketing collateral for an upcoming conference, we can help.

MARKETING STRATEGY.

We develop and execute marketing campaigns that include SEO-based content writing, paid media, landing pages, case studies, email, and PowerPoint design. We’ll put brand and website in place, then help drive traffic.

Client Spotlight: Helping an engineering simulation firm look the part

Caelynx had decades of success as consultants in the high-tech field of advanced simulation, yet their identity as a business did not represent the capabilities or cutting-edge vision of their brand. We transformed their image from scrappy startup to industry leader.

BRAND DISCOVERY & REDESIGN
We conducted comprehensive internal interviews and ran a competitive analysis of over forty brands. We executed a brand refresh that incorporated a brighter, more stimulating color palette.

WEB DEVELOPMENT & PHOTOGRAPHY
We replaced the stock images on their site with images of their team at work which we combined with the fresh color palette and generous content margins to communicate expertise, innovation, and efficiency.

CONTENT WITH AUTHORITY
We conducted personal interviews with the engineering team to create articles that highlight their deep industry knowledge. We supported these content pieces with SEO work to help improve their rankings.

“build/create designed a beautiful new website for us that gave our brand the sleek, high-value look we were going for. Their content writing and SEO work have increased our traffic and social media presence, and their digital marketing expertise has really supported modernizing our marketing efforts.”

—Zack Yates | Director of Marketing, Caelynx