5 Tips to Improve Your Website Rankings on Google
Understanding Google rankings and how to achieve them is the first step toward building a better SEO strategy. “I want my business to rank #1 on...
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Core Deliverables for Digital Marketing Campaigns
What should you expect to see from your digital marketing investment? We’ve written in the past about the kind of core deliverables you should expect when...
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Is Responsive Design Enough for Good Mobile UX?
Mobile UX requires more than having a responsive website. It’s been a few years since mobile users passed desktop users online, but many designs have yet...
How to Create Custom Web Development Project Plan
What does it take to move your website off a generic theme and onto a custom site? When our clients come to us, their websites are...
How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
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Social Engineering — Your Biggest Threat in Infosec
Hackers, amirite? That's all we seem to hear about in the news today. Hackers, hacktivists, security breaches, compromised data, stolen information, ransomware. Terms that used to...
Why Client Interviews Are Essential for Onboarding
We need to talk to your team. Yes: your entire team. When we bring on a new branding or marketing client, one of our first steps...
Understanding WordPress Blog Tags for SEO
The Question of the Hour: Do Blog Tags Affect SEO? Lately, we here at build/createhave been experimenting with blog tags and categories. Our goal has been...
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What Can Your Ecommerce Store Learn from Amazon?
Amazon is the original juggernaut of the ecommerce industry. How can you apply their lessons to your store? Almost every ecommerce owner knows how difficult it...