Your Brand Really Does Matter
Your Brand Really Does Matter (just not for the reasons you think). Your brand is about actions—not image. Your brand finds value in how your organization...
Browsing branding
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No One Cares About Your Brand But You (until you give them a reason)
If you want customers to invest in your brand, you must invest in them first. Think about the last time you had a really amazing conversation...
Working on your business instead of in it
The classic entrepreneurs dilemma: becoming so busy working for your company's clients that you forget about the needs of your #1 client, the company itself....