Are we speaking your language? That’s no accident. We choose our industries with intent—because no competitive advantage rivals experience.
…and honestly it’s just as mercurial in terms of reactions to your work. Oh you looked at the brochure I designed under an incandescent light and it looked terrible? Fantastic. It’s so similar to how web design is affected by monitor size, color profile, resolution and window size that it’s easy to forget that the correlation does not equivocate the two.
…those glorious paragons that live in the details, crafting complex and vivid imagery, infographics, and advertisements, the creativity and ingenuity is insane and something I have so much respect for. But thats a 3″ view, and the web lives at more like a 3000 foot view, it requires some bigger picture thinking, and less creative use the of the assets at hand.
Design disciplines are separate but equal— VERY separate. I mean have you seen a web designer make business cards? Let me tell you, in 2008 web designers’ business cards looked as shiny and ridiculous as the buttons we were so fond of. Because in print, you don’t need to design in the “shiny”- that’s called light. In the real world we have all kinds of it and don’t need to simulate it. And those gradient laden business cards looked RIDICULOUS beyond belief to any print designer worth their salt. See you create those effects in your paper choice, not in Photoshop.
And print designers exploring the web world commit just as many hilariously misinformed mistakes, because we think making something good is the same in any medium.
Just as the web designers forget the existence of actual light, print designers forget many aspects of the web as a medium, so here are some classic blunders to watch out for: