THE COMMUNITY FOUNDATION OF SOUTHEAST MICHIGAN WANTED TO SHARE THEIR STORY. WE BUILT THEIR PLATFORM.
The Community Foundation for Southeast Michigan (CFSEM) knew their website was holding them back. It was hard to update, didn’t do the things they needed it to do, and didn’t represent their brand. They knew they needed a lot of work to bring them up to speed, and we were ready to be with them every step of the way.
We love helping brands come into their own through meaningful, story-focused design. So, when CFSEM asked us to bring their website up to its full potential, we were excited to dig in and rework their brand from the ground up.
FOCUSED ON COMMUNITY
CFSEM works with communities to create positive change with far-reaching economic and civic impact. Their new website had to represent not just their brand, but their communities as well. That meant giving them flexible content types so they could tell their stories and put the spotlight on people.
CUSTOM EVENTS PLANNER
As part of their community engagement, CFSEM wanted a calendar on their site to publicize events, gather information about attendees, and sell fundraising tickets. Our event planner included all these functions, plus extra features such as a location map and organizer contact info.
build/create studios is an incredible team. Reliable, responsive, creative, and intuitive, they carefully assessed our organization and previous website to ensure that our new site was tailored to our immediate needs with an eye for solving future problems.
The design and functionality of our new site provide a strong foundation for a more deliberate and structured approach to our external communications strategies.
RESPECTING THE OLD WHILE INTRODUCING THE NEW
While CFSEM needed a redesign, they also had a legacy of brand standards for us to work with as we gave their organization a fresh look. Combining the two helped us create a website that felt familiar but functioned in a completely new way.
Effective communication with donors, sponsors, and community members was at the heart of our website mission. The tools we developed through the events planner, blog page, and resources archive gave CFSEM the ability to share their message authentically with every audience.