DTE ENERGY WANTED THEIR NEW WEBSITE TO BE FRONT-FACING AND PUT THE CONSUMER FIRST. THAT’S WHY THEY CALLED US.

DTE Energy is a big name in Southeast Michigan, supplying a critical utility to an enormous customer base.
They had put their internal team to work building a new website, but decided to turn to us for consulting on user experience. We were thrilled to assist.

We obsess over Usability and UX. With a large consumer-oriented client like DTE Energy, we knew that our work would be seen by thousands of customers. This also meant we would have plenty of data to work with when it came to analyzing the effectiveness of our work.

USABILITY CONSULTATION

We knew that many DTE users came to the website to accomplish routine tasks, like paying bills, or in times of stress, such as when they needed to report a power outage. The last thing we wanted was for the usability of the site to stand in their way. Our usability consultation with the DTE’s team helped create a frictionless design that helped users accomplish their goals faster.

INFORMATION ARCHITECTURE

DTE’s old menu navigation posed a key barrier to good user experience. It was burdened by a surplus of items, making it hard for users to quickly find the information they needed. We helped streamline the information architecture on the site so that consumers could quickly access the relevant information with the least hassle.

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PUTTING THE CONSUMER FIRST

We’re excited any time we work with a company committed to prioritizing their user experience. In our work with DTE Energy, we were proud to see how our effort helped make their good intentions a reality.

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