Melding professionalism and relatability for Michigan’s leading energy development group.
As one of the most recognized brands of southeast Michigan, we knew how important it would be for the DTE Power & Industrial Group website to send the right message to visitors.
Our challenge lay in designing a functional website look and feel that maintained brand standards while also representing the personable side of a large corporation.
A site that supports the brand.
Our design blended on-site photography of workers with industrial shots of power stations and energy plants. The result was a clean website that reinforces the trustworthy image DTE P&I Group would like to promote while also offering content tools that allow them to maintain a positive public relations campaign.
We collaborated very closely with Build Create to design a website that has become the centerpiece of our external communications program.