DTE Power & Industrial Services

In which we help an industrial energy giant redefine their identity.

Business Lines
Amazing Website

We collaborated very closely with Build Create to design a website that will become the centerpiece of our external communications program.

Mark Rigby, VP of Finance – DTE P&I Group

Creating a fresh identity

It’s no surprise that DTE Energy is a giant in the energy industry, but most people are familiar with them as a utility company. When we sat down with DTE Power & Industrial Projects (a non-utility subsidiary which serves the energy needs of the private market), it was clear from the first that the challenge for the project would be to differentiate them visually from the utility business, while still embracing their identity within the DTE family of companies.

Working in close concert with DTE P&I as well as the DTE’s corporate marketing and branding department, we delivered a site that communicates DTE P&I’s impressive portfolio of energy projects and market success, while remaining true to their parent brand.

Project Map

We created a filterable map of all of DTE P&I’s projects around the country. Each project has its own profile page with project details, documents, press releases, and more.


The result is a visually compelling site that communicates the breadth and depth of P&I’s business, while keeping multiple parties in a complex company proud to show off the end product.

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