THE MICHIGAN LEAGUE OF CONSERVATION VOTERS WANTED A NEW WAY TO HOLD REPRESENTATIVES ACCOUNTABLE. WE PROVIDED THE MEANS.

The Michigan League of Conservation Voters (MLCV) is a non-partisan, statewide organization dedicated to creating a truly pure Michigan in land, air, and water. They highlight lawmakers and elected officials who are working toward conservation so that voters can make informed decisions. However, to succeed in their mission, they needed some custom functionality. That’s when they turned to us.

Some of our best projects happen when a client comes to us with the sketch of an idea, and we are able to flesh it out into a masterwork of user-focused design and functionality. That’s what excited us about this project. Through our work with MLCV, we were able to offer voters the information they wanted to advocate in favor of Michigan’s environment.

HOLDING REPRESENTATIVES ACCOUNTABLE

Many Michigan voters can find it difficult to keep track of how their representatives are voting on the environmental issues that matter to them most. MLCV wanted to make this information more accessible, and also offer visitors a way to take action. We designed tools that collated the public voting records of lawmakers and representatives and made it easier for constituents to engage with them.

AUTOMATIC SCORE CALCULATION

One of the accountability tools we designed was an automatic score calculator that would grade a representative based on their record with environmental issues. By making that score public and sharing it on social media, MLCV could draw attention to which lawmakers were working most in favor of the Michigan environment.

build/create made a tool that was completely tailored to our organizations needs, not just from a design perspective, but also in that the templates are totally custom, utilizing solid information architecture to help our organization achieve it’s strategic goals for the scorecards, while also incorporating a custom coded algorithm that automatically calculates scores and is integrated into our processes to make updating the scorecards easy and automatic!

Katie Parish, Communications Director Michigan League of Conservation Voters

CLEANING UP MICHIGAN

For decades, Michigan was a leader in environmental conservation. MLCV wanted to make sure that legacy stayed alive. Their work on behalf of voters to provide accessible information about representatives has contributed to a more transparent, democratic process which we’re proud to have been a part of.

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