A Michigan bridal studio gets a makeover.
When your business is all about helping brides look their best on their wedding day, you want to make sure your business looks its best on your website. That’s what we did for a local bridal boutique operating out of Brighton. With an emphasis on customer service and putting people before sales, we wanted to build a welcoming site that would inspire visitors to schedule appointments right away.
Helping brides find their style with a digital Look Book.
Of course, out work for The White Dress was more involved than a new design. We also built an important piece of custom functionality to help brides plan their appointment. We designed a digital Look Book that made it easy for them to browse gowns by silhouette, price point, and fabric type. Once the bride found dresses she liked, she could then schedule an appointment through the website.
When I started working with build/create’s marketing team I was doing everything I could to market my business, but I didn’t know what I didn’t know! They jumped in right away with a strategic plan which really helped me to feel good about the work, and incorporated my own vision. As a result my web traffic has had a big boost year-over, and more people are seeing us in their search results, which is so important for a local business!
As we keep our marketing momentum going, I’m glad to have a partner in build/create!