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Hi, everybody – today, we’re going to go over my comprehensive checklist for launching any website.
Part one will focus on the basics that you want to cover for ANY website launch. Being ready for your site launch is really all about one thing: quality control. There are tons of tiny things you need to check and double-check, and it’s easy to forget something critical without a proper process.
In part two, we’ll look at different scenarios for launching a site and how the background and composition of a site change your checklist. For example, a new site launch is different from launching a redesigned website, and an e-commerce website is different from a social community or forum site. We’ll focus on the factors that make each kind of site launch unique, so that you can get in the right mindset when approaching a real-world scenario.
Note: For the rest of this post, when I reference “access” to something, I mean specifically the username, password, and url of the login portal of the account in question. When relevant that can also mean answers to secret questions if those apply.
Don’t wait until your project is almost over. Preparing for site launch begins the day you start your project. If you begin with the end in mind you will save yourself a lot of headache down the road.
The most important concept to keep in mind in the post-launch phase of the checklist is this: Just because you assume that you did everything correctly does not mean that you did everything correctly. Nothing is done until you have verified that it works the way that you think it works.
Most of the follow up stuff here is about good business practices. It’s not really launch crucial, but make it part of your checklist anyways and increase the likelihood that you actually do it.
In part two we’re going to get into all the scenarios that change the equation, and how you’ll want to change your approach to match. Here’s a teaser of the topics and scenarios we’ll cover:
Stay tuned!