Generate Leads with MailChimp and Google Analytics
How MailChimp and Google Analytics work together to achieve inbound marketing success. In our time as a digital marketing agency, we’ve gotten to know a range...
3 Reasons You Need Video to Tell Your Brand Story
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How to Create a LinkedIn Marketing Strategy for Your Business
For B2B companies, LinkedIn is an important marketing platform. Here’s how to make it work for you. For years, LinkedIn has been the neglected social media...
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How to Get Rid of Bad Backlinks
Good backlinks are a healthy part of SEO. But what happens when a few bad apples begin to spoil the barrel? We wrote recently about the...
Grants Available for Michigan Small Businesses
Two major grant funding programs are available through the Michigan Small Business Restart Program and through Michigan’s State Trade Expansion Program (MI-STEP). Many Michigan businesses have...
How to Gain Good Backlinks for Your Website
Search engines rely on backlinks to determine site rankings. Here’s how to build an effective strategy. Ranking factors are analogous to social credibility. Some people have...
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Eagle Tech Site Launch: A Leader in Advanced Automation
For decades, Eagle Technologies has been an industry leader in factory automation. Their new site showcases their expertise. Founded in 1953, Eagle Technologies has a long...
Understanding the Fat Head and Long Tail of Keyword Research
Knowing what keywords to target can help you gain visibility without going after high-energy, low-return targets. Any good content strategy begins with keyword research. Keywords and...
3 Ways We’ve Helped Our Clients Succeed During Covid-19
Many of our clients needed to make a quick pivot in order to adjust to changes during the pandemic. Here’s how we helped them respond. The...
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What Makes Blog Copy Different from Website Copy?
Why less copy sometimes takes more time, and why longer articles are more bang for your buck. When I first started copywriting, one of the early...