our blog

Talking website design, development, marketing, company news— anything that makes our world go ’round.

branded content vs equity content

Branded Content vs. Equity Content: Which Should You Use?

Understanding the difference between branded and equity content offers businesses an advantage. Content Marketing for businesses can be difficult, especially if they are just starting out and trying to write the content on their own without the help of any agency. The biggest hiccup we find with our clients is that they do not have… read more

Black Hat SEO Scams and How to Fix Them

Black Hat SEO Scams and How to Fix Them

Black hat SEO can destroy your credibility with search engines and damage your rankings. Here’s what you need to know to avoid it. If you’ve heard anything about Search Engine Optimization (SEO) at all, you’ve probably also heard plenty about “black hat SEO” (or its counterpart, “white hat SEO”). SEO, it seems, is a field… read more

Timing is Everything: How Automated Email Marketing Closes Sales

Timing is Everything: How Automated Email Marketing Closes Sales

Automated email marketing is better for your sales department and your prospects. Your sales prospects receive a lot of email, and most of it goes unopened. Automated email marketing is a part of the problem. It’s never been easier to send emails according to a detailed calendar, and as a result, marketing emails have flooded… read more

How to use Structured Data for Ecommerce

How to Use Structured Data for Ecommerce

What Is Structured Data and Why Do You Need It for Your Ecommerce Store? Structured data refers to organized data that is made to fit a particular format. Visually speaking, structured data shows extra helpful information next to organic search results to produce rich snippets. If you are searching for a hair salon, you may… read more

8 Ways to Use Your Website to Build Brand Awareness

8 Ways to Use Your Website to Build Brand Awareness

Strong brand awareness keeps you top of mind when customers need your services. We all have hundreds—if not thousands—of interactions every day with one brand or another. As a result, if you were asked to name some prominent brands, you could probably do so quite easily. In fact, you probably know multiple brand names for… read more

5 Tips to Master SEO for Ecommerce

5 Tips to Master SEO for Ecommerce

How to improve your SEO for ecommerce stores. Ecommerce is an ever growing—and ever competitive—field for many businesses. While the Internet has opened opportunities for many businesses to reach niche audiences in ways never seen before, it also puts the pressure on businesses to raise their profile. This is where SEO comes into play. SEO… read more

Why B2C businesses need digital marketing

Why B2C Businesses Need Digital Marketing

Digital Marketing Isn’t Just for B2B Companies Business to Consumer (B2C) marketing discusses the approaches that a company takes in order to promote its products and services. The most effective B2C marketing tactics rely on emotionally evocative messaging to demonstrate the value of their brand to consumers. Furthermore, while many of these strategies used to… read more

5 B2B Email Marketing Conversion Strategies for 2018

5 B2B Email Marketing Conversion Strategies for 2018

How to integrate your email lists with your sales strategy. Email marketing remains one of the most effective means of reaching clients and growing businesses. Yet many businesses haven’t updated their email marketing tactics in decades. Their approach is to send as much as they can to as many people as possible, without regard for… read more

Persona Development 101: Knowing Your Audience

Persona Development 101: Knowing Your Audience

How buyer personas define your customer base and improve your marketing message. Do you know your customer? Do you know what gets them out of bed in the morning? What keeps them up at night? What makes them tick? Obviously, these aren’t easy things for any business to know—at least, not in their particulars. But… read more

How to Launch a New Brand Identity in 6 Steps

How to Launch a New Brand Identity in 6 Steps

You’re ready to unveil your new brand identity to the world. Where do you start? Launching a new brand, for many businesses, is both an exciting and an emotional process. It represents turning over a new leaf and committing to new goals and values. The new brand stands for an expansion, a change in direction,… read more