E-Commerce and the Paradox of Choice
How too many choices could be destroying your e-commerce conversion rate. In 2004 Barry Schwartz wrote the book The Paradox of Choice. In it he discusses...
Google RankBrain: What Your Business Needs to Know
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Is Responsive Design Enough for Good Mobile UX?
Mobile UX requires more than having a responsive website. It’s been a few years since mobile users passed desktop users online, but many designs have yet...
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How to Create Custom Web Development Project Plan
What does it take to move your website off a generic theme and onto a custom site? When our clients come to us, their websites are...
7 Reasons Why You Should Write a Blog for Your Online Store
A good blogging strategy can build your business Blogging has come a long way since the early days of the Internet. Businesses watched as professional internet...
How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
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How Does the Facebook Algorithm Change Affect Your Business
Facebooks new algorithm updates are posing a challenge for many businesses. Here’s how you can adjust your strategy in response. It’s no understatement to say that...
Social Engineering — Your Biggest Threat in Infosec
Hackers, amirite? That's all we seem to hear about in the news today. Hackers, hacktivists, security breaches, compromised data, stolen information, ransomware. Terms that used to...
Why Client Interviews Are Essential for Onboarding
We need to talk to your team. Yes: your entire team. When we bring on a new branding or marketing client, one of our first steps...
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7 Steps to Building a Video Marketing Strategy in 2019
How to take advantage of one of 2019’s hottest marketing trends. Each year brings with it a new set of marketing tactics and strategies, and in...