How a Competitive Landscape Analysis Supports Brand Identity
A Competitive Landscape Analysis (CLA) makes brand work feel like a foregone conclusion—even though it isn’t. Branding. For many companies, it’s an emotionally fraught topic. On...
Logo Design 101: How Orientation Affects Application
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What Are the Rules for Social Media Hashtags in 2022?
For businesses, using hashtags effectively online depends on what platform you’re on. One of the most common questions businesses have when they start looking at ways...
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Why Adobe XD Is Our Choice for Web Design and Prototyping
Creating industry leading websites means choosing industry leading design tools. In the dark ages of web design, delivering an early prototype to a client meant presenting...
How to Build a Paid Media Strategy for Your Business
Paid Media can help your business attract, engage, and retain customers for the long term. The first question you may have when hearing the phrase “paid...
Why Your Monthly Marketing Report Matters
We’ve updated our marketing reports again. Here’s why that’s important. A couple years ago we made some initial steps to revamp our marketing reports, and this...
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If Your Marketing Doesn’t Inspire You, It’s Bad.
If you don’t feel good about your marketing, no one else will. As a professional marketer, it always gets under my skin to hear the word...
How Has Covid-19 Changed Website Accessibility?
More users are online, and that puts the spotlight on bad accessibility. When the Covid-19 pandemic began last year, it had an immediate and profound effect...
Does Your Web Developer Understand Web Security?
Your developer is your closest ally in keeping your website secure. When we talk about website security with our clients, we hear a range of responses....
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Is Poor UX Destroying Your Search Rankings?
Google’s new core web vitals highlight importance of user experience for SEO. As anyone who's paid attention to SEO developments over the years knows, Google is...