our blog

New traffic is exciting, but returning customers are the bread and butter of your business. Many businesses focus most of their marketing energy on drawing in new visitors. They trust that, once their visitors get a taste of their site, they’ll be happy to keep coming back for more. And, in many cases, that’s perfectly… read more

Digital marketing is an ever-changing landscape. This isn’t just true for consumer marketing, it also holds true for B2B marketing. B2B marketing can often be more difficult in terms of creating unique strategies because of the limitations that you’re presented with. Often your sales cycles are longer. The products or services you offer can be… read more

Don’t take your existing clients for granted. If you were to do a poll of all the marketing content on the Internet, you’d probably find that the vast majority focuses on acquiring new leads. There’s no surprise here. In our own discussions with our clients, we spend a lot of time talking about the buyer’s… read more

Breadcrumb navigation helps your users move around your site without getting lost. Ever noticed those discrete link paths on the top of a website as you browse its contents? More importantly: have you ever used them to navigate? You’ve probably done both without realizing it, and there’s nothing wrong with that. After all, the point… read more

How far can you compromise your load time for an intricate site design? It’s 2018, and I’m still seeing progress bars on websites. Now, I’m not usually a fan of using the year as evidence that there’s something wrong with the world, but this is one of those exceptions: mobile Internet use surpassed desktop in… read more

Many SEMs tend to get wrapped up in content creation and link building as ways to push rankings. While these SEO tasks are important and crucial to the success of a website, there are other smaller tasks that are equally important and will have similar impact. While these won’t replace link building or content creation,… read more

The scroll function is for your users to use—not for you to play with. It’s no secret that we care about function more than form—especially when it comes to websites and usability. I’m happy for people to “rethink” plenty of basic concepts—innovation has a purpose, and just because something works doesn’t mean it couldn’t be… read more

So you’ve started a business and purchased a website. Now you’re wondering, how do I get traffic to it. You have no links, not much content, so how does Google even know who you are? At this point the answer is basically, they don’t. So how do you build domain authority quickly so you don’t… read more

“Above the fold” thinking needs to die. But what does the alternative look like? It was not obvious to me that “the fold” was not real when I first started writing about web design, content management, and usability. Like many non-designers, I had to have the Truth preached to me by someone with more experience… read more

It’s the year 2018. Google has been doing search for nearly 20 years at this point. They’ve been selling ads almost the entire time. There’s been a conspiracy theory that buying Adwords will increase your organic rankings for virtually the entire time. I’ll repeat it as it’s been repeated before, buying Adwords doesn’t affect your… read more