Link building, the art, the science, the cornerstone of SEO. A lot of time and energy are put in by SEMs to build backlinks to their clients and their own websites. Of course, we’d all like to have links built naturally to our work. It’d cut down on the time and money devoted to link… read more

Or: How I became a true believer and devoted fan girl of WordCamps and all they stand for. My first WordCamp was Ann Arbor, 2015. I was relatively new to the world of marketing, trying my best to absorb all the information I could, and anxious about my knowledge level. I wouldn’t have gone if… read more

Why you shouldn’t ask your creative team to also manage client communication. Spend enough time in the web development world, and you can hear all kinds of stories about nightmare projects that went south for some reason or another. It can often be hard to tell where the project went wrong, but any good agency… read more

I’ve been to my fair share of WordCamps.  Not as many as some, but I’ve been to 1-3 per year since 2013, speaking at many of them.  It only took a couple of camps before I realized that I wanted to speak at one.  Attendees run the gamut from users who are just getting started… read more

For those of you who don’t know, WordCamps are a gathering of WordPress designers and developers. Last weekend was WordCamp Ann Arbor, and nearly 400 people from around the state joined us in this city to learn from top experts from around the world. Another item of note is that I am not a designer… read more

How can you protect your website from hackers and keep your resources secure? Like many website owners, you may think that your site isn’t high- profile enough to be hacked. However, website hacks aren’t just to steal your valuable information. They’re also to use your website resources to set up temporary servers to host files… read more

What Google’s new SSL policy means for your website. You’re probably already familiar with SSL certification from looking at URLs in your address bar. Secure websites are those that begin with HTTPS rather than the standard HTTP. As you can probably surmise, the “S” stands for “secure.” Meanwhile, SSL stands for Secure Sockets Layer, and… read more

Splitting your email lists into more targeted segments can improve your results. Email marketing is still a key strategy for many businesses—B2B and B2C alike. It’s a great way to stay front-of-mind with your customers, educate them about your products or your industry, help them find solutions to their business needs, and update them about… read more

What is influencer marketing, and is it the right strategy for your business? You’ve tried various marketing strategies, but you’re looking for a way to grab some extra PR. Or maybe you are hoping to get your business in front of a new audience, and need an “in” with your niche market. Either way, influencer… read more

Account based marketing (ABM) is really picking up traction right now in the digital marketing sphere. It’s a buzzword in the inbound marketing world and some are arguing it is the “new inbound.” Those folks would argue that focusing marketing energy on specific accounts has more value than on casting a wide net of attraction… read more