How to Use Tags in WordPress
Blog tags are a key way to organize content. Here’s how to use them strategically. Any business planning to adopt blogging as a serious part of their content strategy is likely to run into a familiar problem: how to help their users discover more of their content. Fortunately, WordPress incorporated blog tags into their content… read more
What Can Your Ecommerce Store Learn from Amazon?
Amazon is the original juggernaut of the ecommerce industry. How can you apply their lessons to your store? Almost every ecommerce owner knows how difficult it is to compete with Amazon. It’s such a dominant force in online shopping that it would be hard to imagine the industry without it. With so many resources at… read more
5 User Engagement Metrics forWordPress
Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4thquarter of 2018! This is the time of year most agencies and businesses take a look at the past year of metrics and marketing dollars spent on campaigns and decide where to allocate a… read more
WordPress Security Checklist: What You Should Know
Why small websites should take security seriously. Many business owners are tempted to underestimate their need for website security because their sites don’t receive enough traffic. However, hackers are a little like burglars canvasing a neighborhood. A house in a wealthy neighborhood might have more valuable property, but it will also have higher security, which… read more
SEO Audit Checklist: What Should You Look For?
Wondering why your site traffic seems sluggish? You may be due for an SEO audit. SEO audits: they’re hardly the most exciting subject for many site owners, which is why so many skip them entirely. But running them is an important part of maintaining a healthy and efficient site—a little like getting your oil changed,… read more
How to Understand Your Digital Marketing Budget Breakdown
Plan a better marketing budget for your business by considering all the factors. Your business needs to grow, but to bring in new sales, you need to work harder at your digital marketing. The question is: how do you know how much to spend, and where to spend it? Providing a meaningful estimate that encompasses… read more
Fundraising Techniques for Non-Profit Websites
6 ways to grow donations for your non-profit. At the risk of stating the obvious, non-profits thrive on community support. Some may sell products and services, but many rely on donations in both time and money from their base. With out a strong foundation, they would quickly run out of the funds they need to… read more
How to Create Better User Surveys for Your Non-Profit
Are your surveys generating the right feedback? Like any non-profit, you aim to serve. Yet doing so can be difficult when you don’t know what your audience wants or needs. Thus: the user survey. It may seem like the answer to your prayers, but like anyone who has ever administered a survey can tell you,… read more
SharpSpring vs. HubSpot: What’s Best for B2B?
How to choose the right marketing automation software for your business. Marketing automation plays an increasingly important role in the growth of many businesses—especially online. Done well, automation helps businesses spend their marketing budgets more intelligently, so they waste less time spamming people who aren’t interested in their products and services, and more time focused… read more
4 Ways Internal Linking Builds SEO and Converts Leads
How to use internal linking to build your SEO strategy. Search engine optimization can be a very tedious job at times. With so many different techniques and strategies to implement with SEO, it is easy to forget about one of the simplest ways to see an upswing in organic traffic. What is that simple SEO… read more