Unpopular Opinion: Web design is a technical skill, so yes, you need to be able to code.
Thats right, I said it. Even as more and more “easy website builder”s erupt from a growing multitude of sinkholes the need to understanding the underlying functions is just as important, if not moreso, as it was 10 years ago. Design on the web is not static, it’s interactive, and when you factor in monitor… read more
Content Marketing ROI: Are You Getting What You Paid For?
How do you know you’re getting a good deal on your content marketing? When was the last time you had to invest a lot of resources into a product or service you didn’t understand? Most of us have been there before, and it adds a lot of uncertainty and insecurity into the buying process. We… read more
Why the Don Draper Mentality Can Kill Your Marketing
Let me start off by saying, I love Mad Men. It’s an incredibly well written show, that in my opinion, kicked off a Golden Age of television content. With that said, I think that it also perpetuated a stereotype in marketing and advertising that is unhealthy in today’s business environment. There’s no quicker and easier… read more
Tips for Website Development Project Management
Here’s how to make sure your website project moves forward on time. Anyone who’s ever built a website knows that managing these projects can be a nightmare. Both the client and the developing team have teams and projects moving forward, and helping the right people deliver the right information at the right time can be… read more
3 Things You Can Do with Leads That Aren’t Ready to Buy
Every sales person has been there. A lead comes in, and they seem really excited about your offering. You go through your needs analysis, send them a proposal, and like a dissipating fog they stop communicating. You call the prospect, and they say, “well we’re early in the decision making process, we’ll call you when… read more
Top 5 Videos from Ann Arbor 2016 WordCamp
It’s summer, and for many of us in the WordPress community it means traveling around to WordCamps across the country. Now, the Ann Arbor WordCamp isn’t until October, but we are in the planning stages this year and we wanted to look back to last year. There were a lot of great discussions and presentations… read more
Should You Hire a Marketing Agency or Market Yourself?
There’s a lot you can do yourself. But should you? The Internet is one of those amazingly empowering places that sells everyone on the DIY dream in almost every aspect of their lives. After all, that’s what blogging is largely about: putting information in your hands so that you can understand a topic well enough… read more
5 Misconceptions About Marketing Agencies
If you’ve ever walked into a marketing or design agency you’ve seen this scenario. A brightly lit open office, rows of MacBooks and other Apple products lining the tables, and hipsters head-down pouring over analytics and email designs, a utopia of productivity and problem solving. These young minds are hard at work fixing the world’s… read more
How an Internal Linking Strategy Helps Your SEO
Establish site hierarchy, build page authority, and improve site navigation. We’ve talked in the past about how link building can improve your SEO and help draw traffic to your website. But what about internal links? Are they just a good way to help your visitors move from one page to the next, or do they… read more
How to Use Google AdWords to Learn More About Your Customers
If you’re a small business owner you may wonder, what were the words someone typed into a search engine to find my business? I know I think about this all the time. It’s good information to know and not something that you get anymore from Google search. The only way at this point to get… read more