Process

The best digital marketing work is done by defining and refining repeatable methods.

Whether it’s a new website, custom tool, or a full digital marketing campaign we ground our work in research, going deep on your team and customers to unearth hidden insights. By the time we present the results, the conclusions feel natural—obvious, even—and the path forward clear.

We turn blindspots into insight, constraint into intention, friction into ease.

Identify the Unknowns.
Identify the Unknowns.

We respond to uncertainty with curiosity. That’s why our first step is to ask meaningful questions that unearth buried truths about your brand and make your purpose clear.

  • Stakeholder Interviews
  • Discovery Audit
  • Landscape Analysis
  • Persona Development
  • Audience Survey
Chart a course.
Chart a course.

Having completed our discovery work, we apply our newfound insights about your brand to our years of digital marketing expertise, delivering a plan of action fitted to your desired outcomes.

  • Keyword Review
  • Marketing Strategy
  • Editorial Calendar
  • UX/UI
  • Custom Development
Refine the concept.
Refine the concept.

Our discovery and strategy groundwork brings focus to our creative work, leading to a tighter iterative process where our work resonates more quickly and requires fewer revisions.

  • Custom Site Builds
  • Content Writing
  • Video & Photography
  • Graphic Design
Apply the method.
Apply the method.

We don’t consider our work done until we’ve checked every box. We’ll see your projects through to launch, and then we’ll sit down with you, review the numbers, and talk about the next steps.

  • Quality Control
  • Paid Media
  • Social Media
  • Reporting
  • SEO
Research
Strategy
Creative
Execution
Turn paralysis into process.

Turn paralysis into process.

Our services don’t operate in isolation from each other. Instead, they form a network of interlocking skills, designed to reinforce each other and amplify the impact of our work.

Best of all, the process we follow for ourselves also creates a custom process for you. Our up-front discovery work results in a reliable method for creating high-quality deliverables that represent your brand in the best light, every time.

Explore our Process

Explore our Process

People, Purpose, Process: the Official Guide

From process to pricing, this is your roadmap to partnering with build/create.

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Client Love

The Community Foundation for Southeast Michigan has been a client for going on 6 years, learn about what they do and how we help them do it!

“build/create really impressed us with the thoroughness of their process. They invested in our brand from the outset, digging deep to understand not just our products and services, but the way our core values and company culture influenced our customer relationships. We can’t think of a better foundation for our website redesign.”
Jim TEDESCO
VP of Marketing, CATI
“build/create really impressed us with the thoroughness of their process. They invested in our brand from the outset, digging deep to understand not just our products and services, but the way our core values and company culture influenced our customer relationships. We can’t think of a better foundation for our website redesign.”
Jim TEDESCO
VP of Marketing, CATI
Let’s geek out together

Your marketing should be as enthusiastic as your company is innovative.