The Difference between Fear-Based and Aspirational Messaging
In headline copy, ads, and email headlines, the way you choose to send your message is as important as the message itself. When visitors come to...
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What Does Google’s Neural Matching Mean for Your SEO Strategy?
Google’s latest algorithm has implications for SEO. Here’s what you need to know. Have you ever tried searching for something on Google but you can’t quite...
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Your Content Is Outdated: Update, Rewrite, or Delete?
How does old content affect SEO, and what should you do about it? We’ve written in the past about how important it is to keep fresh...
Facebook Video Advertising: A Client Success Story
A look at how a recent video marketing campaign boosted engagement for one of our clients. Success can be hard-won in the marketing industry. Despite putting...
Black Friday 2019: Preparation Checklist for Ecommerce
Black Friday and Cyber Monday are two of the biggest shopping days of the year. Is your website ready? Fall is in full swing, which means—as...
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Quantity or Quality: Which Matters for SEO?
Is your business focused on growing traffic volume or qualified leads? Many discussions about SEO strategy seem to revolve around the old argument of quantity vs....
Do You Need a Michigan Marketing Agency for Your Michigan Business?
Even in a distributed work environment, local can still be your best ticket for success. There's a paradox in digital marketing these days, where even though...
How SharpSpring Lead Scoring Improves Customer Experience
Lead scoring tracks user behavior to provide timely, targeted sales and marketing assistance. One of the biggest challenges facing many businesses when it comes to running...
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How SharpSpring Can Fix Your Leaky Sales Funnel
Leads are dropping out of your funnel. What’s going on, and how can SharpSpring help fix it? Anyone who's had any contact with marketing and sales...