What Makes Blog Copy Different from Website Copy?
Why less copy sometimes takes more time, and why longer articles are more bang for your buck. When I first started copywriting, one of the early lessons...
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3 Ways Ecommerce Shipping Is a Marketing Opportunity
From your rates to your presentation to your returns policy, ecommerce shipping is a powerful marketing tool. We've touched on several aspects of shipping recently, from...
Covid-19 Update: Our Recommendations to Businesses
We want to help your business make it through this pandemic. Here’s what we’re doing. For the past month, Covid-19 has been the elephant in the...
How to Write Valuable Content for Your Business Blog
Business blogs are an effective strategy to grow sales leads, speak to your customers, and establish yourself in your industry. Here’s how to start. Content marketing...
How Often Should You Check Your Analytics?
You need to strike the balance between driving blind and missing the forest for the trees. When it comes to being analytics-minded, our customers over the...
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Is Your Online Marketing Like a Bad Romance?
Struggling to make a connection with your audience? Feeling neglected by your current marketing partners? Starting to feel as though you’ve seen this story before?...
SEO Roundup: Acronyms, Moz SERP Update, and Featured Snippets
As Google continues to tweak its algorithms, we’ll take a dive into the finer points of SEO. An SEOs work is never finished. Many days, it...
The Difference between Fear-Based and Aspirational Messaging
In headline copy, ads, and email headlines, the way you choose to send your message is as important as the message itself. When visitors come to...
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What Does Google’s Neural Matching Mean for Your SEO Strategy?
Google’s latest algorithm has implications for SEO. Here’s what you need to know. Have you ever tried searching for something on Google but you can’t quite...