How to Get Rid of Bad Backlinks
Good backlinks are a healthy part of SEO. But what happens when a few bad apples begin to spoil the barrel? We wrote recently about the...
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How to Gain Good Backlinks for Your Website
Search engines rely on backlinks to determine site rankings. Here’s how to build an effective strategy. Ranking factors are analogous to social credibility. Some people have...
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Understanding the Fat Head and Long Tail of Keyword Research
Knowing what keywords to target can help you gain visibility without going after high-energy, low-return targets. Any good content strategy begins with keyword research. Keywords and...
What Makes Blog Copy Different from Website Copy?
Why less copy sometimes takes more time, and why longer articles are more bang for your buck. When I first started copywriting, one of the early...
3 Ways Ecommerce Shipping Is a Marketing Opportunity
From your rates to your presentation to your returns policy, ecommerce shipping is a powerful marketing tool. We've touched on several aspects of shipping recently, from...
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Covid-19 Update: Our Recommendations to Businesses
We want to help your business make it through this pandemic. Here’s what we’re doing. For the past month, Covid-19 has been the elephant in the...
How to Write Valuable Content for Your Business Blog
Business blogs are an effective strategy to grow sales leads, speak to your customers, and establish yourself in your industry. Here’s how to start. Content marketing...
How Often Should You Check Your Analytics?
You need to strike the balance between driving blind and missing the forest for the trees. When it comes to being analytics-minded, our customers over the...
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Is Your Online Marketing Like a Bad Romance?
Struggling to make a connection with your audience? Feeling neglected by your current marketing partners? Starting to feel as though you’ve seen this story before?...