Is Poor UX Destroying Your Search Rankings?
Google’s new core web vitals highlight importance of user experience for SEO. As anyone who's paid attention to SEO developments over the years knows, Google is...
Browsing Digital Marketing
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5 Reasons Why Working with a Marketing Agency Improves Your Bottom Line
Want to get the most bang for your marketing buck? Hire an agency. You're a growing business, and you're looking for ways to improve your marketing....
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Is Downloadable Content Still Important?
Downloadable PDFs have been a staple of inbound marketing strategies for years. Are they still popular? The Download button continues to be one of the most...
Why Your Agency Needs Both Dev AND Marketing Expertise
Working with a digital agency that can handle both marketing and development has some pretty significant perks. When we look at the landscape of digital marketing...
Key Areas to Improve Your Website and Marketing for 2021
Ready to make 2021 your year? You should start by looking at your website and marketing efforts. The past year has seen a great shift for...
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SparkToro: A New Tool for Customer Research?
Want to learn more about key influencers of your target audience? SparkToro may be the tool you’ve been waiting for. We can’t tell you how often...
What’s New with Google Analytics 4
Google Analytics has come out with a major new update. What does that mean for your marketing reports? Big changes have been happening at Google. You...
How to Build an Inbound Marketing Strategy for Manufacturers
Manufacturers need to make a strong case for their brand by establishing a history of excellence. When most people think about marketing campaigns, the ideas that...
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Generate Leads with MailChimp and Google Analytics
How MailChimp and Google Analytics work together to achieve inbound marketing success. In our time as an Ann Arbor digital marketing agency, we’ve gotten to know...