Google RankBrain: What Your Business Needs to Know
How to use Google RankBrain to optimize your content to meet visitor need. Let’s start off by saying that Google RankBrain is not new. It’s not...
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E-Commerce and the Paradox of Choice
How too many choices could be destroying your e-commerce conversion rate. In 2004 Barry Schwartz wrote the book The Paradox of Choice. In it he discusses...
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7 Reasons Why You Should Write a Blog for Your Online Store
A good blogging strategy can build your business Blogging has come a long way since the early days of the Internet. Businesses watched as professional internet...
How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
How Does the Facebook Algorithm Change Affect Your Business
Facebooks new algorithm updates are posing a challenge for many businesses. Here’s how you can adjust your strategy in response. It’s no understatement to say that...
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Why Client Interviews Are Essential for Onboarding
We need to talk to your team. Yes: your entire team. When we bring on a new branding or marketing client, one of our first steps...
7 Steps to Building a Video Marketing Strategy in 2019
How to take advantage of one of 2019’s hottest marketing trends. Each year brings with it a new set of marketing tactics and strategies, and in...
Marketing Trends for 2019 We’re Geeked About
How to stay at the forefront of upcoming marketing trends in 2019. We’re in the last week of 2018. It’s hard to believe that we’re here...
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Understanding WordPress Blog Tags for SEO
The Question of the Hour: Do Blog Tags Affect SEO? Lately, we here at build/createhave been experimenting with blog tags and categories. Our goal has been...