How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
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5 User Engagement Metrics for WordPress
Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4th quarter of 2018! This is...
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SEO Audit Checklist: What Should You Look For?
Wondering why your site traffic seems sluggish? You may be due for an SEO audit. SEO audits: they’re hardly the most exciting subject for many site...
4 Ways Internal Linking Builds SEO and Converts Leads
How to use internal linking to build your SEO strategy. Search engine optimization can be a very tedious job at times. With so many different techniques...
6 White Hat Link Building Strategies for B2B
Looking for legitimate ways to build links for SEO? Here’s how to start. Links are an important part of any SEO strategy. From internal links that...
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How to Grow Local SEO for Multiple Locations
You need to optimize your local SEO. How do you do that when your business has multiple locations? It’s 2018, and over 52% of all Internet...
4 Google Analytics KPIs for Site Performance
Make Your Website Successful with Key Performance Indicators Key Performance Indicators (KPIs) are web analytics that measure the web traffic and visitor behavior of your business...
Black Hat SEO Scams and How to Fix Them
Black hat SEO can destroy your credibility with search engines and damage your rankings. Here’s what you need to know to avoid it. If you’ve heard...
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How to Use Structured Data for Ecommerce
What Is Structured Data and Why Do You Need It for Your Ecommerce Store? Structured data refers to organized data that is made to fit a...