Is Your Keyword Strategy Aligned with Your Brand?
To create a keyword strategy that attracts the right customers, you need to know your brand. Having the right keywords is the most important factor in...
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How to Prove ROI for SEO
Wondering how to demonstrate that your SEO tactics are bringing in the value you expected? First, let’s get something out of the way: Calculating ROI isn’t...
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5 Tips to Improve Your Website Rankings on Google
Understanding Google rankings and how to achieve them is the first step toward building a better SEO strategy. “I want my business to rank #1 on...
Google RankBrain: What Your Business Needs to Know
How to use Google RankBrain to optimize your content to meet visitor need. Let’s start off by saying that Google RankBrain is not new. It’s not...
How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
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5 User Engagement Metrics for WordPress
Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4th quarter of 2018! This is...
SEO Audit Checklist: What Should You Look For?
Wondering why your site traffic seems sluggish? You may be due for an SEO audit. SEO audits: they’re hardly the most exciting subject for many site...
4 Ways Internal Linking Builds SEO and Converts Leads
How to use internal linking to build your SEO strategy. Search engine optimization can be a very tedious job at times. With so many different techniques...
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6 White Hat Link Building Strategies for B2B
Looking for legitimate ways to build links for SEO? Here’s how to start. Links are an important part of any SEO strategy. From internal links that...