What Does Google’s Neural Matching Mean for Your SEO Strategy?
Google’s latest algorithm has implications for SEO. Here’s what you need to know. Have you ever tried searching for something on Google but you can’t quite...
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Facebook Video Advertising: A Client Success Story
A look at how a recent video marketing campaign boosted engagement for one of our clients. Success can be hard-won in the marketing industry. Despite putting...
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Quantity or Quality: Which Matters for SEO?
Is your business focused on growing traffic volume or qualified leads? Many discussions about SEO strategy seem to revolve around the old argument of quantity vs....
Is Your Keyword Strategy Aligned with Your Brand?
To create a keyword strategy that attracts the right customers, you need to know your brand. Having the right keywords is the most important factor in...
How to Prove ROI for SEO
Wondering how to demonstrate that your SEO tactics are bringing in the value you expected? First, let’s get something out of the way: Calculating ROI isn’t...
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5 Tips to Improve Your Website Rankings on Google
Understanding Google rankings and how to achieve them is the first step toward building a better SEO strategy. “I want my business to rank #1 on...
Google RankBrain: What Your Business Needs to Know
How to use Google RankBrain to optimize your content to meet visitor need. Let’s start off by saying that Google RankBrain is not new. It’s not...
How to Calculate Google Advertising Cost for Your Business
What percentage of your marketing budget should you devote to Google Ads? We’ve all seen Google advertisements. They appear at the top or to the side...
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5 User Engagement Metrics for WordPress
Measure audience engagement so that you make the most of your marketing dollars. Believe it or not, we are in the 4th quarter of 2018! This is...