browsing "social media"

social media audit

What to Look for in a Social Media Audit

What Is a Social Platform Audit, and What Should My Business Look For? Now, I know what you are thinking. “An audit? It isn’t tax season!” Well this is a social media audit, and is way more fun than getting audited by the IRS, I can assure you. A social media audit is a review… read more

How to use instagram for your ecommerce store

How To Use Instagram for Your E-Commerce Store

Instagram is one of the fastest growing social networking sites on the planet. It’s a favorite of many people under 40. With over a half billion users it’s easy to see why marketers are jumping on the Instatrain. If you’re an e-commerce store, Instagram is kind of a no-brainer. The platform is devoted to pictures… read more

Can you still use stock photos on social media? Woman smiling with salad

Can You Still Use Stock Photos on Social Media?

Social media is a great way to personally connect with people who love what you do. It’s also a great way to amplify the content that you create. This post will invariably get posted to our social media channels. But what will set it apart from the other 20 million other businesses that area going… read more

How to create a content marketing strategy in six steps.

How to Create a Content Marketing Strategy in 6 Steps

You want to give content marketing a try? Here’s how to build a solid content marketing strategy. Content marketing is a huge, confusing business. Over the past few years, I’ve spent so much time living and breathing this industry that I sometimes forget how much I didn’t know when I first started. We can spend… read more

how to use instagram for your influencer marketing strategy

How to Use Instagram for Your Influencer Marketing Strategy

Word of mouth is and has always been the easiest way to gain new customers. When someone recommends what you do or make there’s a level of trust in your business that’s already established. So how can you translate that into social media? Instagram presents you with a great avenue for you to bolster your… read more

How social media can help you market to different personas.

How Social Media Can Help You Market to Different Personas

You have several target personas to reach. Here’s how social media can help. You’re a non-profit. You need to market your organization to donors, volunteers, and the group of people you serve. How do you communicate your message without confusing your audience? You’re an interior design business. You work with both home decorations and large… read more

finger pointing to tablet with words about brand and marketing strategy written on it and a sheet of paper with charts and a pencil nearby

Conducting a content marketing audit

Do you know where your content is? When was the last time you took a serious look at your own content marketing? You’d be amazed at what you can forget about in the midst of the weekly grind. An ebook project you began but left half-finished six months ago, a social media channel you left… read more

social media icons including camera, shopping cart, like button, cell phone, and chat bubbles.

Do you need a social media strategy for business?

Be careful what you wish for: Social media is a beast that needs feeding. We sometimes have clients come to us and ask for advice in building a social media strategy for business. This isn’t a bad question to be asking, but it sometimes comes with some backwards assumptions. The problem is that many people… read more

clickbait

Top 4 Reasons You Don’t Want to Use Clickbait Headlines

Everyone wants social engagement, clicks to their website, and search traffic. Clickbait headlines have an allure and an easy way to get people to click on your social media posts. It almost seems reasonable and justifiable in an age where attention grabbing headlines about politics or celebrities garner more and more of the space. But… read more

online reviews

Why You Should Open Your Business Up To Online Reviews

In today’s world of the internet and mobile devices, everyone is an information junkie. And when it comes to gaining new customers for your business, a lack of online information in the form of reviews can seriously hinder your success. In fact, no customer feedback at all can be worse than having some negative reviews… read more