Are we speaking your language? That’s no accident. We choose our industries with intent—because no competitive advantage rivals experience.
We’ve been pushing video content a lot lately, and for good reason: it’s an exciting and effective way to introduce your brand, products, and services to customers, and it’s a proven crowd pleaser. We’ve talked about how to create a video strategy, what types of content you can produce, and what to expect when you plan a video project with us.
Read our blog: 6 Ways Marketing Videos Can Level Up Your Business
But we also want to emphasize that video content is a flexible tool that can be used strategically along each stage of your buyer’s journey. Videos can introduce your brand, offer a detailed look at your product features, demonstrate ways your product can be used, and even answer common questions. So, to explore this topic more thoroughly, we thought it would help to go through the buyer’s journey and show what kind of videos work best at each stage.
At this stage in the buyer’s journey, new visitors to your site may have found you through organic search, online ad content, or referral from a friend or coworker. They won’t know much more about you than your name an that you may possibly have something they’re looking for. Right now is where you need to make an introduction.
By this point, your visitor should know you well enough to know if you’re what they’re looking for, but they’re probably comparing your business to your competition. Here’s where you win them over to your side.
Even a customer who wants to buy from you may have some final hesitations to overcome. Here’s where you address those concerns and help them make a confident choice.
Don’t neglect your current customers! While new customers are the hardest to win over, a happy customer is likely to continue spending money with you year after year—and will need relatively few incentives to make another purchase. Here’s how to keep them happy.
Clearly, there’s a lot of room for video content to showcase your brand. Are you using it effectively? From brand introductions to responses to frequently asked questions, video offers new ways to connect with your audience at every turn.
Read our blog: Understanding Our Video Production Process in 7 Steps
So make sure you’re using this resource to its fullest extent. And if you see a place on your site where video could be used more effectively, give us a shout. We’ll be happy to discuss our services with you.