Our work began with a series of interviews with their team. We talked with everyone from senior stakeholders to recent hires to hear about their experience, motivations, and aspirations. From there, we assembled two key deliverables—a Mission, Vision, Values document that outlined the shared identity of the Caelynx brand, and a Personas document identifying four core client types—which would underpin future messaging work.
We worked with Caelynx to make every aspect of their web presence—from logo and new website to content marketing—reflect their company ethos.
What we did
Large Content Site