We worked with Caelynx to make every aspect of their web presence—from logo and new website to content marketing—reflect their company ethos.

Details

Calyx
caelynx.com

What we did

Marketing Website
Large Content Site
Photography
Content Strategy
Copywriting

Delivering an inspiring brand for a cutting-edge engineering simulation firm

Brand discovery from the ground up.

Our work began with a series of interviews with their team. We talked with everyone from senior stakeholders to recent hires to hear about their experience, motivations, and aspirations. From there, we assembled two key deliverables—a Mission, Vision, Values document that outlined the shared identity of the Caelynx brand, and a Personas document identifying four core client types—which would underpin future messaging work.

Pulling it together in a sleek new website.

We drew on every aspect of our brand development work in the design for the website. Using clean images and generous content margins, we created a design that communicated expertise, innovation, and efficiency at every level. Instead of stock photography, we sent our photographer to their offices to shoot fresh images of their team at work, which we incorporated throughout the site. The new color palette drew attention and establish hierarchy on each page.

Ongoing content marketing development.

Our work didn’t stop with the deployment of a new website. We’ve also developed an ongoing partnership for SEO, content development, and website projects. Our content projects have included writing downloadable content for the website, designing brochures and signage for conference appearances, and fleshing out industry pages on the website to appeal to different persona types.

Competitive landscape analysis of over 40 brands

One key discovery from our CLA was that many competitors used the same color palette in their designs, with few contrasting colors, whereas the aspirational set had greater visual range. We brought this to the new brand, with an updated logo reflecting the new colors, and a web design with a brighter, more stimulating color scheme than the competition.

SEO and blog articles

From our initial brand work, we knew that the experience of the Caelynx team was not only integral to their identity, but something they wanted to communicate more clearly to their audience. Recently, our content strategy has involved personal interviews with their engineering team to create articles that highlight their knowledge and expertise.

Our SEO strategy has worked hand-in-hand with our content writing to incorporate industry keywords seamlessly into website copy pages and articles on the company blog.

“build/create designed a beautiful new website for us that gave our brand the sleek, high-value look we were going for. Their content writing and SEO work have increased our traffic and social media presence, and their digital marketing expertise has really supported modernizing our marketing efforts.”

Zack YATES
Director of Marketing, Caelynx

Let’s geek out together

Your marketing should be as enthusiastic as your company is innovative.

We worked with Caelynx to make every aspect of their web presence—from logo and new website to content marketing—reflect their company ethos.

Details

Calyx

caelynx.com

What we did

Marketing Website

Large Content Site

Photography

Content Strategy