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Eagle Technologies has been a leader in automated manufacturing for decades, and we worked with them to refresh their website, marketing requests and communication pieces.
Large Content Site
Rebuilding the online presence of a manufacturing powerhouse
Eagle Technologies has been a leader in automated manufacturing for nearly seven decades. Since the 1950s, they have specialized in building production lines that incorporate the latest in robotics, advanced testing, and other high tech manufacturing solutions. The equipment they deliver is efficient and technically precise. Unfortunately, their website was anything but. That’s why they turned to us.
Modernizing a dated site design
Eagle already had a strong self-concept as a brand. They knew who they were and how they wanted to be perceived by their customers. This gave us a strong creative starting point for elevating their brand in its new incarnation on the updated site. We retained their brand colors of red and blue, but tweaked them slightly to be more of a brick red and teal. We also limited the grays of the old site in favor of an expanded palette that included dark green and cobalt blue.
Executing a complete site content rewrite
Eagle had originally told us they would handle content writing themselves, but as the deadline for their project neared and they began to see their design come to life, they decided their content needed a full rewrite. With only a month to go till launch, they turned to us for support. We interviewed key members of their team to learn about their brand positioning and to gain technical insights into their work. Despite the short notice, we delivered over twenty pages of site content on time—and to rave reviews.
“build/create’s team has been a fantastic support. Our website is one of our best sales tools, and we use it regularly in customer meetings to showcase our our automation solutions. They took us from a dated design that did not reflect the quality and cutting-edge capabilities of our company to a bold new design that powerfully communicates our brand.”
Partner and Chief Operating Officer, Eagle Technologies
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