Are we speaking your language? That’s no accident. We choose our industries with intent—because no competitive advantage rivals experience.
Through our work with the Michigan League of Conservation Voters, we were able to offer voters the information they wanted to advocate in favor of Michigan’s environment.
Michigan League of Conservation Voters
The MCLV wanted a new way to hold representatives accountable.
However, to succeed in their mission, they needed some custom functionality. Some of our best projects happen when a client comes to us with the sketch of an idea, and we are able to flesh it out into a masterwork of user-focused design and functionality. That’s what excited us about this project.
Holding representatives accountable.
Many Michigan voters can find it difficult to keep track of how their representatives are voting on the environmental issues that matter to them most. MLCV wanted to make this information more accessible, and also offer visitors a way to take action. We designed tools that collated the public voting records of lawmakers and representatives and made it easier for constituents to engage with them.
Automatic score calculation.
One of the accountability tools we designed was an automatic score calculator that would grade a representative based on their record with environmental issues. By making that score public and sharing it on social media, MLCV could draw attention to which lawmakers were working most in favor of the Michigan environment.
Cleaning up Michigan.
For decades, Michigan was a leader in environmental conservation. MLCV wanted to make sure that legacy stayed alive. Their work on behalf of voters to provide accessible information about representatives has contributed to a more transparent, democratic process which we’re proud to have been a part of.
“build/create made a tool that was completely tailored to our organizations needs, not just from a design perspective (although the design is fabulous!), but also in that the templates are totally custom, utilizing solid information architecture to help our organization achieve it’s strategic goals for the scorecards!”
Communications Director, Michigan League of Conservation Voters
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