NEI NEEDED A WEBSITE TO REFLECT THEIR RECENT REBRAND. WE STEPPED IN TO IMPLEMENT IT.
As an offshoot of the Community Foundation for Southeast Michigan, the mission of The New Economy Initiative (NEI) is to foster regional entrepreneurial growth. They primarily empower businesses through workshops, contests, and grants. Our work with them centered on creating a web design that would enhance their brand authority throughout the region.
We were already trusted partners by the time NEI came to us for their website update. For us, the chance to do continued work with a client not only allows us to provide extra value, it also strengthens the business relationship by giving us an insight into their ongoing projects. We were excited to bring the new NEI brand to life.
Their internal team had already delivered a brand refresh, and we knew that staying true to this design was a crucial part of the project. We worked closely with NEI’s branding team on iterations of the design to ensure our final product matched their new guidelines.
EDITORIAL LOOK AND FEEL
NEI had recently released an annual report of the state of entrepreneurship in Southeast Michigan, and we used this as a launching point for the design of the rest of the site. We wanted it to have more of a publication feel, and this had the added benefit of bringing it in line with their print collateral.
We have been working with the team at build/create for over five years, and they have always excelled at meeting our needs. In 2016, they helped us re-launch our website following a much-needed refresh of our brand. build/create’s customer service was exceptional throughout the process, and the final product was exactly what we had hoped it would be.
BUILDING BUSINESS IN SOUTHEAST MICHIGAN
After years of fostering economic growth in our region, we were thrilled to see NEI take on a new look that reflected the energy and innovation they work so hard to cultivate. With their new website, they’ve only grown more dynamic.
CREATING AN AUTHORITATIVE AESTHETIC
Seeing the new brand come together on the website was a rewarding experience for all parties. In particular, the publication feel of the website gave it an enhanced authority that improved the overall credibility of their site. The final design was bold, vibrant, and professional—exactly what you would want to see from an entrepreneurial incubator.