Our work with the New Economy Initiative centered on creating a web design that would enhance their brand authority throughout the region.
New Economy Initiative
What we did
We were already trusted partners by the time NEI came to us for their website update. For us, the chance to do continued work with a client not only allows us to provide extra value, it also strengthens the business relationship by giving us an insight into their ongoing projects.
Their internal team had already delivered a brand refresh, and we knew that staying true to this design was a crucial part of the project. We worked closely with NEI’s branding team on iterations of the design to ensure our final product matched their new guidelines.
NEI had recently released an annual report of the state of entrepreneurship in Southeast Michigan, and we used this as a launching point for the design of the rest of the site. We wanted it to have more of a publication feel, and this had the added benefit of bringing it in line with their print collateral.
Seeing the new brand come together on the website was a rewarding experience for all parties. In particular, the publication feel of the website gave it an enhanced authority that improved the overall credibility of their site. The final design was bold, vibrant, and professional—exactly what you would want to see from an entrepreneurial incubator.
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