RENAISSANCE VENTURE CAPITAL WANTED A WEBSITE THAT WOULD COMMUNICATE THEIR BRAND VISION TO INVESTORS AND INNOVATORS ALIKE. WE DELIVERED.
Venture capital is the fuel for many budding businesses, but it’s hard for many of them to gain funding without the right connections. Renaissance Venture Capital has taken a lead in connecting young businesses with both capital and established businesses that can help them succeed.
Renaissance Venture Capital had a bold vision, but they didn’t have the branding to support it. We partnered with them to create a brand identity that melded professionalism with the chic aesthetic one might expect from an innovative financial investment firm. We then incorporated this brand across their new web design for a look that feels as sharp and forward-thinking as the company itself.
BUILDING A BRAND IDENTITY AROUND ENTREPRENEURIAL INNOVATION
Our first challenge in designing a cohesive brand esthetic for Renaissance was to draw upon familiar signals in their industry while still standing out as a leader in the field. Navy blue is a common brand color in the financial sector, but we gave it warmth and richness by contrasting it with gold.
BRIDGING DIVIDES TO CONNECT BUSINESSES LARGE AND SMALL
We also drew inspiration for our font choices from the bridge symbolism that can be found across Renaissance’s website using a balance of bold, stabilizing fonts and slender supporting design elements. The result is visually appealing, while also echoing the style of the Renaissance logo and the site imagery.
We knew build create did great website work but after working with them on a combined rebranding and website project I also recommend them for design and branding work.
PROMOTING START-UPS ACROSS THE COUNTRY
Throughout our design, we used powerful imagery of large infrastructure projects as a metaphor for the community building work Renaissance accomplishes around the country. The symbolism is unmissable, and adds inspiration and excitement to the entire site, while the rich colors add depth to the palette. Overall, the design is a stunning example of what can be achieved when brand vision and design are executed harmoniously across the site.