2024 B2B Marketing Mindsets Quiz

Which B2B Marketing Mindset Are You?

Our 2024 research into decision-makers in manufacturing and industrial organizations uncovered three key mindsets among our survey respondents: Achievers, Believers, and Cynics.

We all start as Believers, and we all want to be Achievers, but along the way it’s hard not to become at least a little bit Cynic-al.

Take our quiz and see which mindset you match!

How are you doing with your marketing metrics?(Required)

No challenges, we have decoded our marketing metrics!

We’re working on it—we could be doing better, but we could be doing a lot worse.

We haven’t seen anything that would make focusing on marketing metrics worth our time.

What is the relationship like between sales and marketing at your organization?(Required)

Frictionless. The two departments share technology and work together towards common goals.

Challenging. Unable to work together around a shared tech stack, so collaboration isn’t as smooth as it could be.

Non-existent. The two departments are siloed, and/or one receives more attention and investment than the other.

What are your expectations from working with an agency?(Required)

Provide fresh new ideas

Be a long term strategic partner

Understand our prospects/customers

Understand who we are on a deep level

Be experts in our industry

Collaborate with our internal team

Offer competitive pricing

Which of the following sounds most like your perspective?(Required)

My organization is seen by our customers as a trusted expert, and we work hard to show our prospects how we can help them. We do a good job of managing our tech stack, and it’s a crucial element in building our success in our industry and with our customers and prospects.

My organization has challenges to overcome if we want to be seen as experts by our customers and prospects. It won’t be easy, but improving our tech stack, the data we collect, and our marketing will help us stand out from our competitors.

My organization doesn’t get excited about our marketing or tech stack. Ultimately, our products/services just don’t lend themselves to compelling marketing or big developments that might excite our customers.

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